tumblr tracker

February 7, 2012

Lotus to open shop on London’s Regent Street

Lotus Originals

Group Lotus celebrates the most recent success in its brand reinvention with the completion of another key milestone. Group Lotus is delighted to confirm a brand new ‘LOTUS ORIGINALS’ flagship store will be opening in London’s prestigious Regent Street - 52 Regent Street to be exact! Situated in London’s Piccadilly, from Spring/Summer 2012 the building will host a brand new Lotus experience: a 4,800 sq ft store situated in a Grade II-listed former ‘Café Royal’ with exciting displays and a full stock of apparel, accessories, gifts, toys, and limited … [Read more...]

Lotus at Autosport International 2012

Autosport-2012-7

TLF attended the 2012 Autosport International show at the NEC to see what Lotus has by way of updates for the upcoming motorsport season. Companies from around the world are showcasing some of the latest technology from the motorsport sector at the show which is pretty large and worth a visit to get up close with the cars and technology you see on track throughout the year.   High performance transmission expert Xtrac unveiled its new IndyCar gearbox, which will be fitted to all cars running in the series for the next five years. The type ‘1011’ … [Read more...]

Preview: Lotus at Autosport 2012

Autosport_2012

Group Lotus is welcoming applications to one of the world’s most elite clubs – the Lotus Club GT. Here you won’t find leather Chesterfields, wood-paneled walls or the aroma of fine cigars; instead you’ll find bucket seats, carbon-fibre and the smell of burnt rubber. Lotus Club GT’s current entry requirements are met with the purchase of one of Lotus’s premium race-bred models – the Evora GT4 and Evora Enduro with club specification. Club events come courtesy of the marque’s professional works drivers and the Lotus F1 Team. Club GT will ensure members … [Read more...]

Goodwood FoS 2012: Lotus take centre stage

IMG_9877

Lotus have been chosen to be the marque of honour at the 2012 Goodwood Festival of Speed. As main sponsor of the event Lotus will be able to use their imagination to create a distinctive centre-piece outside of Lord March's home, a feature which sets the manufacturer apart from others at the event and offers a chance to showcase the brand to an audience of over 150,000 at the 4 day event. A full six months ahead of next summer’s Festival of Speed (28 June - 1 July 2012), Goodwood is excited to reveal that it will be honouring the pioneering Lotus marque with the … [Read more...]

Lotus Originals opens factory shop in Hethel

Originals1

While visiting Hethel to do some filming for our Esprit S1 documentary, Tony K and I, along with Gordon Masson, attended the opening of Lotus’s first LOTUS ORIGINALS retail shop, which also serves as a model for future dealership interiors with the ribbon-cutting by Dany Bahar and Bruno Senna. Many of us TLFers have taken a poke at the prices for the new merchandise, but having seen it up close there really was no denying the quality, which is certainly on par with Ferrari, Porsche, or Lamborghini swag, and similarly priced. And with the likes of Loro Piana … [Read more...]

2012 Exige S hits the streets on a whirlwind UK tour

MY12 Exige S

Are you interested in seeing the new 3.5l V6 Exige S which will be available in early 2012? Lotus are taking the car which was shown to the world in Frankfurt 3 months ago on a tour of some of the UK's Lotus dealers over the next few days. The car will be the very one seen on the Lotus stand and there will also be a chance to get up close and personal with the MY12 Evora S IPS. UK Territory Manager James Haskey will accompany the car and will be on hand to answer any and all questions you may have about the Exige, the Evora and Group Lotus. The schedule … [Read more...]

Dany Bahar renews contract at Group Lotus

IMG_9200

Announced by Proton's Syed Zainal at the Lotus internal staff Christmas Party last week, Lotus CEO Dany Bahar has renewed his contract at the company for a further 4 years. His current contract was up for renegotiation in 2012 however during meetings with Proton in Hethel last week the new deal was reached. Autocar reports: “The Proton dedication to our plans has always been solid, and the decision to extend my contract a year early is a signal of that commitment,” said Bahar. At a lunch for motorsport journalists in London yesterday it was also confirmed that … [Read more...]

Swizz Beats Evora GTE revealed in NYC

Swizz_Beats_Evora_GTE_3

Lotus unveiled the work of new VP of Creative Design and Marketing Swizz Beats at a celeb stuffed bash in New York City. From Lotus: "BIG NEWS FROM THE BIG APPLE. A creative colour collaboration: the special edition chrome Evora GTE with design input from media entrepreneur Swizz Beatz was officially unveiled last night by Lotus CEO Dany Bahar to the great and the good of New York City. Perhaps Swizz’ wife Alicia Keys was right when she sang “...concrete jungle where dreams are made of...” – will our dreams come true there? We’ll see." This Evora GTE, … [Read more...]

Roger Daltrey designed Evora up for grabs

Evora

Fan of The Who? Fan of the Evora? If so, your dream car may be a signature on a fairly large cheque away! Roger Daltrey teamed up with Lotus Cars to produce an Evora S IPS in a unique design paying homage to The Who and mod culture. A fully specced car with all extras including tech pack, premium pack, 19"/20" wheels, heated seats and metallic paint the car retails in excess of £70,000 however you many snap up a bargain and the Bonhams December Sale, held at Mercedes Benz World in Surrey tomorrow, Thursday 1st December. Signed by Roger Daltrey CBE himself, the … [Read more...]

Lotus launch Exige S website

Exige Microsite

After months of media speculation Group Lotus unveiled the latest addition to the family at the Frankfurt Motor Show: the extraordinary new Exige S, the ultimate lightweight high performance sportscar. Following Frankfurt, to meet demand for information on the car, Group Lotus decided to create a bespoke section for the Exige S featuring the latest information regarding testing, development and exclusive insight into the people behind the car. New images, videos and downloads can also be found on the site alongside features celebrating the history of this extreme … [Read more...]

Use of this site is subject to our Terms and Conditions. Please see our Privacy Policy. All copyrights and trademarks belong to their respective owners.
The Lotus Forums is an independent website run by Lotus enthusiasts for fellow enthusiasts.