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The Cosworth engine in the rear of the first completed 2010 Lotus car has been fired up.

The new Malaysian-backed, Norfolk (UK)-based team announced recently that the F1 single seater will be launched at London's Royal Horticultural Hall this coming Friday.

It was thought that Lotus would run the car for the first time in the hands of Jarno Trulli at Silverstone on the day after the launch, before joining the third group test at Jerez later in February.

But it has now emerged that the car was in fact fired up at the Hingham factory on Saturday, and is scheduled to be shaken down on Tuesday.

The Evora trophy cabinet extension plans are firmly in the minds of the staff at Hethel as the Evora is shortlisted for the finals of the performance category in the 'World Car of the Year' awards.

Previous winners of this category were the Nissan GT-R in 2009 and the Audi R8 in 2008. A jury of fifty-nine distinguished international automotive journalists selected the following top ten finalists in both categories by secret ballot, based on their experience with each candidate car as part of their professional work and as normal people struggle with counting so high, KPMG were bought in at great expense to establish the results of this poll. Further voting will continue leading to 3 final finalists which will be announced at the Geneva Motor Show on March 2nd.

The Bob Champion Cancer Trust is dedicated to improving the detection and treatment of male cancers.  Awareness is vital to early detection of testicular and prostate cancers and as manufacturers of iconic sports cars Lotus recognises a unique opportunity to raise awareness amongst its male customer and fan base. Lotus is therefore proud to supply Bob with one of its award winning Lotus Evoras as he travels the length and breadth of Britain visiting 60 racecourses in 60 days.