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Lotus store: Monaco


30 replies to this topic

#1 TLF News

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Posted 30 May 2012 - 01:32 PM

Lotus opens up shop in stylish Monaco

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#2 TBD

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Posted 30 May 2012 - 01:48 PM

Saw this in the news over the weekend. Timing with the Monaco F1 GP was excellent, though it was apparently the first event without DB.

Interesting to note that it is expressly stated as a franchise store. I already noticed from my recently received Lotus Originals order that delivery and handling came from Italy. It appears that Lotus Originals is actually an independent business under Lotus license and most probably without Lotus financial engagement (well perhaps a limited engagement).

Would that also apply to the Regent Street store?
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#3 Bibs

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Posted 30 May 2012 - 01:54 PM

I'm sure I've asked this question recently and was told that it's in-house.
 


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#4 Trevsked

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Posted 30 May 2012 - 03:01 PM

That's it then, a move away from car production and into clothing etc. may suit some and may make money but cars are what I want.

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If it's got tits or wheels it's gonna cost you money!.

#5 Stirling_Villeneuve

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Posted 30 May 2012 - 03:08 PM

You've got to hand it to DB... Regents St and Casino Square, he certainly went out in style!

#6 Bloodnok

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Posted 30 May 2012 - 03:36 PM

If anyone can afford a $1550 backgammon set to go with their $140 key chain, it'll be the people in Monaco.
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#7 fmxa

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Posted 30 May 2012 - 04:18 PM

Brilliant marketing!
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#8 Iain

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Posted 30 May 2012 - 04:58 PM

Some of us like our cars without the overpriced tat/bling.

Lotus has always been a marque that appealed to real driving enthusiasts - the thought of where DB has been leading the company (and target markets) leaves me cold - as does this launch.

Sorry - had to say it...

<wanders off to fettle his cars and mutter 'humbug'>

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Posted ImagePosted ImagePosted Image

"... the Lotus Turbo owner will not only be comfortable in fast company, but will find, more often than not, that he has no company at all!" Road and Track magazine

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#9 TBD

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Posted 30 May 2012 - 06:14 PM

I really hate to say this, but that may be the reason why Lotus has never made a profit in the last 10 years (at least) and why they are in such a hard position. What you call overpriced is realistically the absolute minimum price at which they will ever earn a cent.
If you have the choice between a Stairway to Heaven and a Highway to Hell don't forget the fireproof underwear!

#10 Iain

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Posted 30 May 2012 - 06:26 PM

No...

You confuse my thoughts on automotive design/excellence (for which I've always considered Lotus to offer exceptional value) with the modern idiom of 'aspirational brands' and overpriced clothing.

All IMHO of course - others' mileage *will* vary! ;)

Iain

Edited by Iain, 30 May 2012 - 06:27 PM.

Posted ImagePosted ImagePosted Image

"... the Lotus Turbo owner will not only be comfortable in fast company, but will find, more often than not, that he has no company at all!" Road and Track magazine

1983 Turbo Esprit - Silver - 'Lottie' Featured in Classic and Sportscar Aug 2008 and Wheeler Dealers Esprit programme
1999 Elise - Norfolk Mustard - 'Liz' Daily driver - 152,000 miles and counting!
1987 Yamaha FZR1000 Genesis - 'Genny' 1990 Ducati 851 Strada Monoposto - 'The Duke'
1985 Honda VF1000 F-II Bol d'Or - 'The Bol' 1987 Suzuki RG500 2 Stroke GP Rep - 'Mr Sheene'
1983 Kawasaki GPz 750 Unitrack - the 'Box of Bitz' 1985 Yamaha RD125LC - 'Elsie'

#11 Stirling_Villeneuve

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Posted 11 June 2012 - 08:35 PM

I just got back from a few days R&R in Monaco, ok a little late for the race but at least it was hot, the food was great and the place was still full of the sounds of Veyrons, Ferraris, McLarens and Maseratis. However, I tried and failed to find the new Lotus store...

I Googled and couldn't find an address, the concierge at the Fairmont had no idea, he rang his counterpart at the Hotel de Paris and he's never heard of it either, likewise the good folks at McLaren had never heard of it or the Marussia concession in the hotel. I asked various cab drivers, the occasional waiter and no one knew a thing. I did read it was close to Casino Square, so just round the corner from where we were staying, but I never found it! I would've asked at the Lotus store opposite the harbour but in the 5 days we were there I never saw the place open, although they did have a nice Evora and an add for an Excel priced at €6,500 if anyone's looking.


So... does it exist? If so where is it???

#12 Bibs

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Posted 11 June 2012 - 08:53 PM

Near Casino Square!

http://www.thelotusf...stylish-monaco/

I know that means most of Monaco!
 


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#13 Stirling_Villeneuve

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Posted 11 June 2012 - 09:09 PM

Couldn't find it.... and I must've walked in and around there 2-3 times a day!

#14 noe

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Posted 11 June 2012 - 09:34 PM



On the same point of stores. Has the London store opened yet ?


Getting close to my trip and will pack less " Tee's " if its open by 27th in that case!

#15 Bibs

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Posted 11 June 2012 - 09:46 PM

The plan is for the 24th.
 


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#16 noe

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Posted 12 June 2012 - 05:19 AM

Thanks bibs

A week-end opening i guess and then i will be there on arrival in the uk 27th .... Probably pick up an umbrella too as if, what I hear, the uk weather continues as is the 2012 goodwood FOS will be more of a boating event ..... Hopefully not deteriorating into a costners Water World though ....

#17 Bibs

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Posted 19 June 2012 - 02:30 PM

3-9 Boulevard Des Moulins, Monaco.

Hard to find even when you know the address but it's really nicely done once you're inside I hear.
 


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#18 Stirling_Villeneuve

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Posted 19 June 2012 - 04:18 PM

Damn, I was about 3 feet away... well almost! Lotus should really spread the word, or God forbid put the :censored: ing address of their website!!!

Thanks though! :smoke:

#19 SGC

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Posted 01 May 2013 - 06:20 PM

Last week I wanted to have a look at the shop in Monaco, but unfortunately too late  :( .

 

 

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#20 Stirling_Villeneuve

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Posted 01 May 2013 - 09:03 PM

What a surprise, I sincerely hope DRB understand the value to the brand the London store gives... but then what do I know, I"m just a customer. 






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