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I have just been informed that I will not receive issue 6 because the magazine has been suspended - I have read the last 3 issues and in my opinion most of the stories were interesting esp. the car stuff also some nice photography (ok - too much self praise by the persons that left the company...) Maybe it would have been a better idea to change the style of it than stop it at all!
So before it is taken from the Lotus homepage I am gonna read the interview with Roger Becker again.......(btw: why can´t he turn back now that Dany boy left the company?)
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Lotus magazine suspended
Started by Snoopy1969, Jul 30 2012 05:31 PM
68 replies to this topic
#1
Snoopy1969
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Posted 30 July 2012 - 05:31 PM
#2
Roger the Dodger
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Nobody does it better
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Posted 31 July 2012 - 12:55 AM
Life is like a sewer, what you get out of it, depends on what you put into it. (Tom Leahrer)
#3
chandrew
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Posted 31 July 2012 - 07:50 AM
They need to return to something more like the old club magazine, but of a bit better quality. Porsche's Christophorus magazine is much better, and so, from memory is Mercedes.
Let's not forget that the reason that people want to read these magazines is that they are interested in the brand and cars. If they want a lifestyle magazine there are lots (better) out there.
Let's not forget that the reason that people want to read these magazines is that they are interested in the brand and cars. If they want a lifestyle magazine there are lots (better) out there.
#4
softlips
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- Name:Martin Townsend
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Posted 31 July 2012 - 10:24 AM
I quite liked the magazine to be honest although it was expensive. Are we to get a refund then?
#5
Bibs
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How fast?
- Name:Bibs
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Posted 31 July 2012 - 10:32 AM
I dread to think how much money each issue cost to produce, not a surprise it's been canned.
#6
Snoopy1969
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Posted 31 July 2012 - 11:07 AM
I quite liked the magazine to be honest although it was expensive. Are we to get a refund then?
I was informed that I will be informed about the "official" suspension of the magazine and a refund in the "near future".
#7
alan
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Posted 31 July 2012 - 11:42 AM
Good news IMHO. However nice the magazine it was always going to be a drain on money that could be better spent on improving the product range.
#8
NedaSay
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Posted 31 July 2012 - 01:00 PM
Quite logical! It wanted to be an exclusive mainstream magazine but really was an expensive car club magazine... I liked the concept of it but new management had to face the facts it did not really sell.
#9
fmxa
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Posted 31 July 2012 - 01:17 PM
Makes sense and it'll be missed by me, but I doubt I'd have shelled my own money out for it, plus it must have cost a fortune to produce
Paddle Faster, I hear Banjos!
#10
Petrol feet driven
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- Name:Dave R
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- Modifications:Loads more than last year.
Posted 31 July 2012 - 03:54 PM
In the future the magazines will worth more than the cars. 
#11
TLF News
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Posted 02 August 2012 - 12:59 PM
#12
red vtec
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Posted 02 August 2012 - 01:31 PM
£20 a time was way over the top
Amateurs built the Ark
Professionals built the Titanic
"I haven't ridden in cars pulled by cows before" "Bullocks, Mr.Belcher" "No, I haven't, honestly"
Professionals built the Titanic
"I haven't ridden in cars pulled by cows before" "Bullocks, Mr.Belcher" "No, I haven't, honestly"
#13
Kimbers
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Posted 02 August 2012 - 01:40 PM
Great news. Pretentious bollox and overcharging enthusiasts for a magazine that was more for Celebrity than us! Not to mention how much it must have cost the company.
I liked the old Lotus Magazine which was either free (with a car purchase) or a small cost under a £5. It had information about Lotus and it's cars and owners and what they were up to.
I liked the old Lotus Magazine which was either free (with a car purchase) or a small cost under a £5. It had information about Lotus and it's cars and owners and what they were up to.
Possibly save your life. Check out this website.
http://everyman-campaign.org/
http://everyman-campaign.org/
#14
Bibs
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Posted 02 August 2012 - 01:44 PM
The old magazine wasn't free with a car purchase, that was what I suggested to the CEO at the time! It was an annual subscription, £25-30 I think it was and I offered the idea that a years subs comes with every new car bought!
#15
Iain
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Posted 02 August 2012 - 02:13 PM
What Kimbers said.
Iain
Iain
"... the Lotus Turbo owner will not only be comfortable in fast company, but will find, more often than not, that he has no company at all!" Road and Track magazine
1983 Turbo Esprit - Silver - 'Lottie' Featured in Classic and Sportscar Aug 2008 and Wheeler Dealers Esprit programme
1999 Elise - Norfolk Mustard - 'Liz' Daily driver - 152,000 miles and counting!
1987 Yamaha FZR1000 Genesis - 'Genny' 1990 Ducati 851 Strada Monoposto - 'The Duke'
1985 Honda VF1000 F-II Bol d'Or - 'The Bol' 1987 Suzuki RG500 2 Stroke GP Rep - 'Mr Sheene'
1983 Kawasaki GPz 750 Unitrack - the 'Box of Bitz' 1985 Yamaha RD125LC - 'Elsie'
#16
Roger the Dodger
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Nobody does it better
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Posted 02 August 2012 - 02:15 PM
1. Dany Bahar
2. 3 of his cohorts
3. 4, 5 & 6 cars no longer on the horizon
7. Magazine
8. My monies on the Indycar program next
9. Followed by "Life Style" retail.
So with a bit of luck we've got one left, lets hope it's an Esprit, which captures the market and sell like hot cakes.
Seriously, I've seen some gigantic egos from my days in IT, but Bahar must of thought he walked on water.
Oops, we're in trouble, I forgot the Exos !
Edited by Roger the Dodger, 02 August 2012 - 02:50 PM.
Life is like a sewer, what you get out of it, depends on what you put into it. (Tom Leahrer)
#17
Bibs
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Posted 02 August 2012 - 03:52 PM
http://www.thelotusforums.com/
New poll on the homepage, let us know if you'll miss the magazine or not?
New poll on the homepage, let us know if you'll miss the magazine or not?
#18
Gus82
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Posted 02 August 2012 - 05:46 PM
Are magazines necessary any more? If their website is good and they use new media such as twitter and youtube properly it isn't necessary. Look how much Lotus news is cascaded through this forum!
Also check out the Aston Martin "channel" lots of great videos of Aston Martin's launch events and teasers, there is always something new there every few days so I regularly check and can forward links on to friends etc.
I personally liked the idea of the Magazine as an enthusiast until I saw the price. I'm a Lotus nut not a lunatic!
Also check out the Aston Martin "channel" lots of great videos of Aston Martin's launch events and teasers, there is always something new there every few days so I regularly check and can forward links on to friends etc.
I personally liked the idea of the Magazine as an enthusiast until I saw the price. I'm a Lotus nut not a lunatic!
Edited by Gus82, 02 August 2012 - 05:49 PM.
#19
bingoking
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Checkout the QR Code below!
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Posted 02 August 2012 - 06:17 PM
Bring back "Lotus Life", but as an iPad magazine like the Audi magazine.
HELP I am trying to edit my signature but have no control over the formatting and can't add an image!!
Join LEGS here! Lotus Enthusiasts Group Scotland
Next LEGS Breakfast meeting June, Date to be advised but not 1st Sunday of the Month, Petit Paris, Grassmarket, Edinburgh
#20
Bibs
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How fast?
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Posted 02 August 2012 - 07:52 PM
Look how much Lotus news is cascaded through this forum!
Run as a hobby by volunteers. Imagine what we could do with 10% of the magazines budget!
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