August 29, 2014

Lotus opens new Milan dealership

‘Lotus Milano’ opened recently and is a brand new Lotus-only showroom for Milanese sports car fans brimming with the latest Lotus models; the Evora, the Elise and the Exige S.

‘Lotus Milano’ is the fifth sales dealership in Italy and is part of an expansion plan that will include the appointment of three additional new dealers in the territory, over the next three years. It is the second Lotus dealership in the Lombardy region, and represents the significant demand for Lotus cars in the area. The location has been selected to serve the Brianza area and Milan, bridging demand of quality-conscious industrialists and craftsmen of the former, with the crème de la crème of Italy’s fashion capital.

The new ‘Lotus Milano’ showroom has adopted the Lotus brand’s latest corporate identity standards, showcased at international motor shows and already implemented in various dealerships around the world. The showroom has a modern look and feel with an inviting lounge area where customers can browse the Lotus library or leisurely spec their new Lotus.

In addition to the full sports car range, Lotus Milano will also retail the Lotus Originals collection with a range of luxury apparel, high quality leather accessories, toys, models and other special edition collectibles which will appeal to the fashion-conscious Milanese sports car drivers.

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