May 23, 2013

The Lotus Forums > Bob Lutz

Lotus New Era in New York

April 22, 2011 by 3 Comments
1PRN7387.800x-1

Lotus Advisory Council Member and automotive legend Bob Lutz opened the press conference for Group Lotus at the New York Auto Show. Whilst Bob spoke about the future for Lotus, the focus remained firmly on the here and now and this was perfectly demonstrated by the American debut of the stunning new Evora S and the Evora IPS (Intelligent Precision Shift) – both models showcase the versatility of the multi-award winning Evora. Bob Lutz was joined by Lotus’ Director of Sales, Guillaume Chabin who gave an overview on the current Lotus line-up followed by Director … [Read more...]

Filed Under: Lotus Cars News Tagged With: , , ,

Lotus Press Conference – Salon De L’Automobile, Geneva

March 1, 2011 by 1 Comment
IMG_0033-600x400

You can view the entire Lotus press conference including interviews with Lotus Renault GP drivers Heidfeld, Petrov and Senna below. httpv://www.youtube.com/watch?v=_SijioXALs8 Lotus have confirmed that Bruno Senna will be involved in development of the road cars and that the Esprit engine will definitely be developed in house. The full Lotus Press Release follows: Geneva shows that there's no time like the present to go Lotus. 14.15 CET was the time, the Lotus Stand at the Geneva Motor Show was the place. La Roux's 'In For The Kill' set the scene as the … [Read more...]

Filed Under: Lotus Cars News Tagged With: , , , ,

“Lotus Has A 60% Chance Of Success” – Bob Lutz

December 14, 2010 by Leave a Comment
Lotus Esprit

Bob Lutz, recently hired as a senior advisor to Lotus has told Autocar that he gives Lotus's chances of success of at least 60% of launching 5 new cars, moving prices closer to the £100,000 bracket and increasing sales to over 6,000 units per year. Lutz, in an interview with Autocar said: “People keep asking me if I’m sure the new plan will work, and of course I can’t guarantee that. It’s a risk. But I’m quite certain it stands a better chance than the Lotus status quo, which for sure would eventually lead this great brand into terminal decline.” This is … [Read more...]

Filed Under: Lotus Cars News Tagged With: ,