Lotus Mayfair: Landmark London location for first ever global store and digital showroom
Many of the world’s best-known premium and luxury brands, automotive and beyond, have a retail presence in London’s upmarket Mayfair district. Later...
Lotus showrooms in UK, USA and Europe transformed with new visual identity
The ongoing transformation of the Lotus global retail network continues apace, with showrooms worldwide now upgrading to the brand’s new visual identity....
Lotus Eletre: The World’s first electric Hyper-SUV
All-new and all-electric Hyper-SUV from LotusBold, progressive and exotic, with iconic sports car DNA evolved for the next generation of Lotus customersThe...
Lotus Eletre spotted on the Thames heading to launch location
The all-new Lotus SUV, the Lotus Eletre has been spotted hitching a ride on a barge on the way to the BBC...
Lotus restarts Hethel factory tours after £100 million upgrade
One of the world’s best-known performance car production facilities – Hethel, the home of Lotus since 1966 – is reopening to the...
Lotus Emira First Edition: Featuring the world’s most powerful four-cylinder engine
Lotus has confirmed full details on the price and spec of the eagerly anticipated Emira First Edition. Fully loaded with a host...
Lotus launch ‘Drive’ for online retail car sales
Lotus has launched Lotus Drive, a new e-commerce platform which allows customers to configure a car, choose a payment method, value a...
Lotus Advanced Performance: new bespoke design and experiential division announced
Introducing Lotus Advanced Performance, a new division of the business dedicated to delivering thrilling bespoke vehicles and world-class customer experiences.
January in Japan: The Lotus Emira World Tour continues
The Emira’s world tour continues, and throughout January the last petrol-powered sports car from Lotus has been drawing crowds at the Tokyo...
Lotus to collaborate with Britishvolt as sketch of future EV Sports Cars is released
Lotus and battery cell expert Britishvolt have signed an MoU to collaborate on the research and development of advanced new EV technology.