But as I understand it the Maserati and Alfa has underperformed in respect of sales - so it's difficult to see why Lotus would do better, especially in the near future. The EDP interview seemed to suggest that Lotus were still going to produce an SUV - but this isn't the next car to be released (but perhaps I'm misreading it).
Whilst I agree with C8RK comments in respect of price; the Evora is a pretty practical car at the moment - especially compared to the Elise and Exige. But whereas Porsche do have a car that does at least have some-useable rear seats (the 911 - and I accept its above the £60k price point); Lotus do not.
I seem to remember previously reading something about Lotus using the Evora chassis in one last hurrah, before moving to new architecture - so if they're not going to produce a 'proper' 2+2, I'm struggling to see the point of making another 2+0?