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Brian Braddock

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About Brian Braddock

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  • Birthday January 1

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  • Name
    Brian Braddock
  • Car
    Panther Solo

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  1. Lotus ERA for me. Short, to the point with gravitas. Doesn’t need a whole page of a press release to explain it! Heralds a new Lotus era. End of. That said endless jokes about Lotus Error would get old pretty quick. Whatevija, it is what it is!
  2. Sounds a bit steep! Try Black Circles, rear Cup 2s for a 410 are £265 each, fitted. Deal on PS4s currently too, £230 for each rear plus another £40 off when you buy 4, using code 4MICH40. Cup2 is worth the extra on a 410 though I reckon.
  3. It’s very cool but nothing like the T130. Which was heavily influenced by the Panther Solo
  4. Sorry to hear you’ve had issues, doesn’t do much for the confidence especially when you’re far from home. Could it even be something to do with the weather? Sounds pretty extreme over in France right now. Hope you get a speedy and permanent fix and glad the car didn’t leave you stranded.
  5. I was at Nissan at the time of the Qashqai launch and I can tell you first hand that they never had any idea that it was going to be such a massive hit. It was a total punt to nothing after years of struggling to gain C-segment market share! The timing was more luck than judgement.
  6. Funny then how people seem to like the least practical, least comfortable, 600bhp SUVs the most! No one’s slagging Porsche off they most certainly did get lucky with the rebadged VWs. Ask anyone at Porsche!
  7. Buddsy a fair point but I would conclude that you need get an Exige V6 while you can. Plenty of automotive adventures still to be had out there that might not be available in the near future. A lot here are making the assumption that a Lotus SUV is guaranteed to be successful. I would challenge that. The Evora makes perfect sense in theory. Reality - people just carried on buying 911s. It’s more likely that much the same will happen again with the Chinese built and engineered Lotus Earthworm vs Macan than it be a runaway success. 3 people here want one just because it’s a Lotus, that’s great but no-one here represents joe public who mostly doesn’t know what a Lotis is. The question is what would you rather see? Billions wasted on a failed SUV or see Lotus try their luck with a new Esprit?
  8. No crime in liking SUVs either but think you might have been a bit trigger happy liking a post that ducked the question. Most here seem to think a Lotus SUV is a necessary evil at best so not really cause for celebration. As for why copying Porsche might not work, let’s start with how Porsche and Lotus are very different companies in very different circumstances. Car mags like to create this idea of a rivalry but really there isn’t one. Porsche need to find homes for over 200k high end cars every year. They will stick a Porsche badge on anything in order to hit those numbers and have done. Lotus’s wildest dreams would be to hit 10k cars a year. You can do that profitably with sports cars alone as Ferrari and McLaren have shown. Mazda have sold huge numbers of light, two seater sports cars that could and should be wearing a Lotus badge on the nose. The Porsche badge remains aspirational for most in a way the Lotus badge simply isn’t and a Lotus SUV will do nothing to change that. A successful hypercar and succession of brilliant desirable supercars just might. The badge is primarily what sells Cayennes and Macans. Porsche never stood for anything like ‘simplify and add lightness’ so an SUV is a strange change of direction not a contradiction of the principles that built the company and the brand. SUVs should have done irreparable harm to the Porsche brand and image but they got lucky and caught a wave no-one saw coming. They also worked out how to make wealthy people even richer with the GT cars which maintains a media buzz around their sportscars a feeding frenzy of demand by bringing in customers who only have a passing interest in cars. It’s a great distraction away from the fact that a once great dedicated sports car maker is now primarily an SUV re-badger with a sideline in sports cars. In my direct experience with the motor industry, behind the scenes no-one has much of a clue about what’s going to work or not. Lots of experts with hindsight but Porsche had no idea the SUV gamble was going to work. Honda we’re convinced they had to drop performance cars and go full eco. Lotus had no clue the Elise would be such a hit or that the 7 would still be in production today. Nissan’s Qashqai was a complete roll of the dice. JLR thought the Range Rover coupe was going to be a sure fire hit. Same for Hondas new NSX. Porsche thought it was a good idea to ditch the flat 6 from Boxster and Cayman and manual box from the GT3, something they’ve since reversed. Its very hard to see how a Lotus SUV could be a huge hit, Porsche have a massive head start, vast economies of scale and a much more aspirational badge. Will anyone care if a Lotus SUV weighs 1600kg (light for an SUV)? What if it’s 2 tons? As always the Lotus will have to be much better and cheaper just to make any kind of dent. Seems like a very tall order to me.
  9. While it’s somewhat reassuring that no one on this forum can explain the popularity of SUVs it does beg the question why some of the same Lotus stalwarts welcome the arrival of a Lotus SUV? Best reason given so far appears to be ‘just cos’. But I welcome some debate at least. The day the idea of a Lotus SUV isn’t stirring up some strong views on here is a very sad day indeed.
  10. As much as Scotty seems to like your posts you still haven’t answered the question as to why you think it would work for Lotus and why you don’t think there’s any other way. Maybe Scotty knows?
  11. What makes you think it would work for Lotus? Or that there is no other way forward?
  12. Why is an SUV now considered the only way to make money in the sports car business? Surely there are other possibilities? Lotus are known for being pioneers, for leading not following. What makes SUVs so irresistible to buyers and why would they want a Lotus one? Traditional notions of driving pleasure aren’t a consideration among SUV’s whereas the status of the badge and image is everything. Doesn’t exactly play to Lotus’s strengths or core competencies.
  13. Sport version is super rare. Doubt they made double figures. Seems good value compared with the GT410 now too. Not convinced they ever reached 60 of the winged versions either. UK had way more than any other market. Too many by the look of unsold stock perhaps. Lotus Order books closed for both varieties some time ago.
  14. Not much joy on the other thread, anyone here understand why SUVs are so popular? So sad to see a company built on radical innovation so short of ideas it feels compelled to do what everyone else is doing. I personally have even more respect for McLaren for declaring that they won’t build an SUV. Sends out exactly the right message for those who don’t get this senseless trend. Fast estates I totally get, fast SUVs totally not.
  15. I’ve never understood why SUVs sell so well does anyone actually know? As such I don’t see that it’s now the only way for a sports car maker to broaden its appeal. Lotus sold 30,000+ Elises, introduced the brand to a whole load of new customers and convinced them all of the benefits of lightweight construction. A lesson that everyone else seems to have forgotten - again. Last time Lotus forgot its founding principles, a Japanese car maker made a fortune on a Lotus inspired design with a sports car that is still selling strongly today. If Lotus go down the me-too SUV route then many in the US will wish they’d bought an Evora GT while they had the chance. I fear Lotus won’t be making cars like the current unappreciated wonders for much longer. Being like a 400 is a good thing by the way. The car is a marvel. Imagine a faster, lighter version with more grip and better aero? What more was anyone really expecting?
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