YouTube is a funny thing, people generally enjoy what they can find relatable I guess. While it's my goal to own a Lotus at some point, I find it difficult to relate personally, but who am I to judge what another wants?
I am absolutely guilty of misquoting, or misstating data as I dont believe manufacturer statistics to be a relevant indicator of what emotion a driving experience can conjure.
Most of the larger more established channels are funded through some sort of partnership (as I understand it), I dont hold it against them.
I'm a Creator myself, but I'm a hobbyist and rather new. I dont watch car channels in particular as it clouds my own narrative or perspective. But I'm not willing to look to those "Real Youtubers" with any disparity.
If Scotty fits the "Brand" in their mind, then I say its awesome, he will reach AN audience, that matters. Me I'm a huge fan of Lotus, and believe with awareness Lotus could be the weapon of choice for the driver if it was more accessible in the United States
I think though Lotus can use the brand recognition, its important and all press is good press. So good for their Marketing department for a wide dissemination. I want to see a return of the Lotus Marquee, I dont care how they do it. Maybe they can sell enough where its affordable enough for me to make a deal 😛 (God knows I've tried but I dont want to be robbed, or insulted either)