This is a joke, right? in Lotus / Motoring / Cars Chat Posted August 18, 2011 · Edited August 18, 2011 by plumdeplakmuis · Report reply I wonder if they wouldn't be better off appealing to the entrepreneurial leaders in skateboarding/snowboarding, like Rob Dyrdek. I do agree on this one, but get Tony Hawk instead. On rap culture getting involved with "high" class brands like Dom Perignon, Lotus, Ralph Lauren etc.. If the target audience can even afford your product. Such marketing only works for a small time frame, pop culture is always quick on changing brands. Like Chrystall, for a while it was nice, but the old reliable customer base in fancy restaurants changed to a different brand because of the rap relationship. Now they are left with nothing. Even without the bad publicity eventualy the rap community would have changed their favourite drink. I also do agree on the target marketing, I think the money in future Lotus buyers is in the Financial and IT companies. Better get some fancy 1 page adds in the lifestyle magazines that apeal to these people. Still my favourite lotus marketing tool is getting their cars in some nice computer games as one of the main event cars. Test drive 1 and Lotus Esprit Turbo Challenge 2, were hugely contributing to me owning a Lotus now. Although F1 and James Bond can also not be forgotten for that.