how true of this comment.
I think if Lotus as a business will only survive if they can adapt to the changes.
Some of the changes in the car business is not only sports car. I think Lotus can find a market for a 2 door coupe 2+2. I am confident, that if such a car like that exist in the Lotus lineup, it will succed. And of course, have the standards, leather, a/c, power everything. ABS. etc. for ~$30,000.
Another thing that bothers me is the secretiveness of the new Esprit. I understand its a secret and all, but, if the press keeps on getting information of the new car, it can generate media exposure to Lotus. And maybe increase some interest in the company.
You have to spend money to make money! That is how you invest. So I think Lotus should just spend money into the new Esprit and make it one hell of car and wait for its investment in the car to pay off. Look at Bugatti and the new 16.4. They went completely over budget and the new car is already sold out for the year.
I just want a ferrari killer and porche smoker from the lotus and expect nothing less then out of this world handling.
I have always loved the esprit since I saw it in Pretty Women. Its my dream car next to the Zonda. I have defended it with my RICE BURNING FRIENDS and will continue to do so until I can afford one.
Until then, Lotus needs to show the world why it was on top of the racing and supercar market. And the new Esprit better be able to whip ass.