Report Lotus bolster Sales & Marketing team in Hethel in Lotus / Motoring / Cars Chat Posted August 18, 2014 You know that the Swizz Beats bull is well in the past, you're 3 years out of date. I've spent quite some time with the new Sales and Marketing Director recently, do you know his background, even his name? He's very dynamic, very well experienced and full of ideas and receptive to those of others. To dismiss their current efforts without knowledge of the facts isn't reasonable. And, as you know, your wonderful and popular youtube videos never sold Lotus one car... Come on Bibs, you know this for a fact ? Honestly millions of people have seen my Lotus videos and you really think no one has been even slightly swayed into looking at the brand after seeing what a true enthusiasts car can become if real performance is your goal.. That's the thought process that brought Danny and Swizzie to the headlines of Lotus failure. They forgot the true car guy and marketed to the poser a car that didn't exist. Yeah it's been a few years but the damage remains still. As for marketing efforts I haven't seen any at all in the US or anywhere else that has caught my eye.. True I don't know the marketing director's name but I'd bet he knows mine... So tell me what's the next Lotus I'll be buying at my local Lotus dealership, you know the one that doesn't even have a Lotus sign hanging outside...?