Hi All, two comments here, firstly sorry Jo if you're feeing pressured, that was never the intention, I hope you know us better than that . As you know I have chuff all funds for promotion/adverts, so we need to get the word out on new bits and bobs by whatever crafty means we can. I am convinced that the 260 upgrade is well worthwhile, much more so than the absolute numbers would imply, but the question was how to get the message out. I thought that if we popped an early adopter discount on it and got a few out to real customers they would do the selling for us, and that's exactly what has happened. The discount had to have a time limit on it for it to work and the business case couldn't survive all of them going out at the discounted price, hence the deadline. We made a lot of noise about the deadline to be nice and give people the chance to get the discount rather than miss it by a few days and feel even more cheated, not to pressurise you!
Second comment, if you think getting in the car and forgetting the starter button is embarrassing, try doing it in front of the senior journalist you are about to take out for a few demo laps. Even worse, then imagine calling over the workshop supervisor and telling him that the ignition switch is obviously faulty in front of the journalist. Finish the awful saga off with the supervisor leaning in the car, pressing the starter button and walking off without a backwards glance but with a visible heat haze of pleasure floating off from around his shoulders. Then go out and do the demo drive trying not to imagine the headlines.....
Nick