Likuid Posted July 22, 2019 Report Share Posted July 22, 2019 (edited) Great article. I think the author will eventually get what they want from Lotus. As the Lotus CEO said, "The Evija is a statement of intent." I am sure Lotus talked about this a lot. I think starting at the top and whittling down is the better way to go. You create a poster car, you gain attention back to the brand, and you can trickle the tech and knowledge learned down to the new Esprit, Evora and Elise-like cars. Not just electrical knowledge and tech, but aerodynamics, interior, ICE, production methods, etc. I think if Lotus unveiled a new electric Elise. Even if it looked great, and great specs, etc. you just wouldn't get the attention from the mainstream media or even mainstream car media that Lotus wants. I mean, I have seen Lotus on CNN and Bloomberg recently. IMO there is no way they make it on such shows and publications with just a new Elise. I get it, I am not super patient either and would have rather saw something closer to my affordability window, but from a business stand point I think this is the right way to go. It makes me more excited to see what they can take from the Evija and put in more "affordable" models in the future. Hopefully we will see some combustion engines in the mix as well. Plus with the new mid engined C8 throwing a wrench into the sports car market it will be interesting to see what Lotus and other brands do to differentiate themselves. Mid-engined sports cars are about to get way less exotic once you see C8s on every corner. Time to start thinking outside the box. Edited July 22, 2019 by Likuid 1 Quote 2022 Cadillac CT5-V Blackwing (MT) ◄ 2017 Lotus Evora 400 (SOLD) ◄ 2013 Lotus Evora S (SOLD) ◄ 2005 Lotus Elise (SOLD) ◄ 1991 Mitsubishi 3000GT VR-4 (SOLD) Link to comment Share on other sites More sharing options...
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