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Type 130 - Lotus Evija


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Agree, why bother with the camo when we've already seen the car? 

There hasn't been a squeak from Lotus since Goodwood. The silence is very strange particularly when the marketing budget is many times what JMG had to play with. There appears to be no interest in the current cars whatsoever and equal apathy for building some confidence in the brand. This is the critical time to lay the foundations for what is to come but it seems the guys who should be doing the groundworks are sleeping on the job.

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You would have thought they'd had enough sleep over the past 7-10 years!

Alcohol. Sex. Tobacco. Drugs. Chocolate.  Meh! NOTHING in this world is as addictive as an Evora +0. It's not for babies!    

The first guy to ride a bull for fun, was a true hero. The second man to follow him was truly nuts!   

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3 hours ago, LotusLeftLotusRight said:

Was that really the Hethel test track? If so the surface has deteriorated dramatically in the past 12 months. Also why the camouflage? 

Looked like Dunsfold at times...

My guess is that the camo is to hide what isn't on the car / test mule yet - working lights perhaps!

Video looked like a rush job to me, over-pitched title for what you get to see "Shake down tests commence" might have been more apt.

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I believe that's now earmarked for a housing development. Looked more like Elvington in Yorkshire to me. 

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88 Esprit NA, 89 Esprit Turbo SE, Evora, Evora S, Evora IPS, Evora S IPS, Evora S IPS SR, Evora 400, Elise S1, Elise S1 111s, Evora GT410 Sport

Evora NA

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Looks great in camo and for those saying why? I say why not, don’t understand all the negativity, sure we will see more promo videos of not just the Evija  but at least one other future model in the new year.

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Genuinely curious about the camo really not bothered either way but it is usually used to disguise the car before launch. Very unusual to disguise a car that everyone has seen, can’t help but wonder what the idea is. Best guess is they want to make it look like a big development budget.

I am far more concerned about many other things that are going on (and not going on) up at Hethel but remain impressed by the work on Evija to date.

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Who says it’s camo? Maybe it’s a genuine colour scheme? 😉

Yes video looks a bit rushed and lacking of real substance but every other car manufacturer does this. Everyone drops a tiny snippet of video every now and then. Or even the fake spy shots where the manufacturer them selfs have paid for the photographer to follow them round or tipped them off where the car will be. It helps to keep the hype up and keep the car in the media and people’s minds. 

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In my opinion, the camo doesn't really hide how the car looks.

All we know is that when they stop making this, we will be properly, properly sad.Jeremy Clarkson on the Esprit.

Opinions are like armpits. Everyone has them, some just stink more than others.

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One thing that the Evija has in spades over its hypercar competitors is its looks. So why attempt to hide it? Also we don’t actually get any impression of near 2000 bhp performance apart from one Top Gear style power-slide, which any sports car can replicate. To me the video is an opportunity wasted. I think other supercar makers would have put out something much better, or not at all.

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Well I guess there will be others when they are ready to show more, hopefully including a Nurburgring record attempt for instance.
Here they show they are working on the car dynamic, which is nice since they are so famous for it.

Do the other brand of supercars actually share videos like this? Maybe it could be better, but I reckon it's just intended to show that the work is in progress so we don't forget them?

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88 Esprit NA, 89 Esprit Turbo SE, Evora, Evora S, Evora IPS, Evora S IPS, Evora S IPS SR, Evora 400, Elise S1, Elise S1 111s, Evora GT410 Sport

Evora NA

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Takes about an hour to swap them out I believe. The battery tech is from Williams Advanced Engineering, it's the only part of the car from them. 

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88 Esprit NA, 89 Esprit Turbo SE, Evora, Evora S, Evora IPS, Evora S IPS, Evora S IPS SR, Evora 400, Elise S1, Elise S1 111s, Evora GT410 Sport

Evora NA

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All in house as I understand it, the legend that is Louis Kerr is the Principal Platform Engineer.

 

88 Esprit NA, 89 Esprit Turbo SE, Evora, Evora S, Evora IPS, Evora S IPS, Evora S IPS SR, Evora 400, Elise S1, Elise S1 111s, Evora GT410 Sport

Evora NA

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