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Use of Elite and Elan by other car companies

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Went to read the latest Lotus piece on the Autocar website and got this advert.

 

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Ironic on a webpage where Phil Popham is saying Lotus may consider doing as SUV or Crossoverin the future.  

Always bugged me that Vauxhall use Elite and Mercedes Benz use Elan as trim levels.  I assume that Lotus can't  stop them but not exactly sure why.  These cars are still driving around with "Elite" or "Elan" badges on them.

I seem to remember for model names that you can't even have anything close to an existing name (Chamade and Charade?).

 

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that cheap Spanish watch maker gets me.........

who actually took the proper Lotus to court over the use of the name Lotus.........which will be why you'll not see another Lotus watch......lol


The Faster You Drive...The Slower You Age

(Albert Einstein  14 March 1879 - 18 April 1955)

 

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Or Porsche, who stopped Aston using the ‘GT3’ moniker a couple of years ago.

The Esprit GT3 predated the first 911 GT3 by a couple of years. (‘97 vs ‘99).

 

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30 minutes ago, Bazza 907 said:

Mercedes used Esprit as a level of trim.

Ok, yes, not Elan. My memory was playing up.

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88 Esprit NA, 89 Esprit Turbo SE, Evora, Evora S, Evora IPS, Evora S IPS, Evora S IPS SR, Evora 400, Elise S1, Elise S1 111s, Evora GT410 Sport

Evora NA

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