Nelly 130 1 Vehicles Report post Posted August 8 Hate it. I can't afford a new Lotus so the badge on the cars is not a problem I am going to have anyway. Its actually quite unusual for car companies to change their logos, most of them go back years. In fact the only ones I can think of which have changed are Alfa Romeo's recent update, and Fiat going from the blue rhomboids to their current red circular badge. Oh, and Vauxhall did tweak the griffin logo but the font stayed the same. Pretty sure the font is the same as the black badge on my 1979 Esprit, but in a straight line. 1 Quote Share this post Link to post Share on other sites
Barrykearley 5,328 Report post Posted August 8 Citroen - Renault. Quote Only here once Share this post Link to post Share on other sites
Colin P 450 Report post Posted August 8 1 hour ago, sailorbob said: Ghastly. Was the brief to the branding agency simply 'make the new logo look as cheap as possible'? Looks like someone supplied a low definition jpeg file. Old one much better IMHO. 2 Quote A Lotus is for driving, pork is for breakfast. Share this post Link to post Share on other sites
mdavies 61 Report post Posted August 8 “unnecessary”, “bit of a shame”, “looks awful”, “unfinished”, “don’t like it”, “considerably less stylish”, “ghastly”, “hate it”, “old one much better” I agree. 3 1 Quote Share this post Link to post Share on other sites
RichardC 81 Report post Posted August 8 Most car companies have tweaked their logos multiple times over the years. https://listcarbrands.com/all-car-logo-history-evolution/ Compared to some of those, Lotus has hardly changed at all. 3 1 Quote Share this post Link to post Share on other sites
Nathan Pitman 157 Report post Posted August 8 Great link which visually tells the story of how some brands have become so recognisable. Evolution trumps revolution when it comes to brand recognition. Quote Share this post Link to post Share on other sites
KAS-118 105 Report post Posted August 8 The 'old' logo looked a lot more classier than the new. There was no need to change it - and I think its a mistake 2 Quote Share this post Link to post Share on other sites
Arregueti 153 1 Vehicles Report post Posted August 8 I agree it does look “poor” and unfinished. I don’t see it wearing nicely in the front of a 21st century 2M GBP hypercar either. 2 Quote Share this post Link to post Share on other sites
Geoffers 43 Report post Posted August 9 Have to agree with most of the comments, it looks a bit cheap, a bit like some sort of after-market badge you would see at an auto jumble. I wonder how much they spent to come up with that. 1 Quote Share this post Link to post Share on other sites
Spinney 464 Report post Posted August 9 I don't like it at all. If I were buying another Lotus now, I'd be asking for the badge to be changed to the previous, much better to my eyes, type. 2 Quote Share this post Link to post Share on other sites
Techyd 120 1 Vehicles Report post Posted August 9 Its a good logo for the digital world - whilst remaining distinctive and instantly recognisable. It'll be easily reproduced, and cheap to print in different formats. I'll reserve final judgement for the seeing badge versions on a car in the flesh . I hope they retain the raised glossy enamal style, if its a sticker then it'll likely look pretty poor. What I do hope they retain is the LOTUS lettering across the rear of the car, very distinctive, and it looks really smart to me - I much prefer the badges over the sticker versions - and they don't add weight to be concerned with IMO. Ultimately this won't put me off the brand or buying a new car with it - to coin a phrase - I'm no badge snob! Quote Share this post Link to post Share on other sites
Spinney 464 Report post Posted August 9 35 minutes ago, Techyd said: - to coin a phrase - I'm no badge snob! Oh I am! Probably due to my age, the more traditional style badge is the one I remember with great fondness, from my boyhood, even though it has been tweaked a bit over the years. I also hated the short lived ‘86 abomination from the Wickens era which I felt was rather disrespectful to the memory of ACBC in deleting his initials. The black ‘68 badge I liked, especially as it was changed in that year for a very good reason to honour the passing of one of the racing greats. The black badge always looks good on a bright colour car, I think, and I had one on my Burnt Orange Elise. 3 Quote Share this post Link to post Share on other sites
Simon Bateman 94 Report post Posted August 9 (edited) 13 hours ago, Nelly said: Its actually quite unusual for car companies to change their logos, most of them go back years. Just what I was thinking....... There is so much intrinsic value in history and heritage. Something that the likes of Kia and Hyundai would love to have in their brands. I'm not a marketing guru, but in layman's terms it doesn't make sense to me. All the old sports car companies have their brand heritage and badges and they just look and feel right when associated with their cars (Ferrari, Lamborghini etc). Aside from all that, to my eyes as least, it looks a bit......half arsed to be honest. Edited August 9 by Simon Bateman 1 1 Quote Share this post Link to post Share on other sites
ramjet 940 Report post Posted August 9 I'm an old font guy as well. This one, it just looks like someone left the crayons and the paper out. 1 Quote All we know is that when they stop making this, we will be properly, properly sad.Jeremy Clarkson on the Esprit. Opinions are like armpits. Everyone has them, some just stink more than others. Share this post Link to post Share on other sites
AK70 173 Report post Posted August 9 Found this somewhere... Quote For the few who know the difference Share this post Link to post Share on other sites
Suddabym 336 Report post Posted August 9 Get's a thumbs up from me. What Lotus is doing here, has a name... if I can just remember it... oh, yes, that's it... change. Now, there is a process to change, called a change curve, and you lot are in the Denial / Anger phase (looking to the past). But don't worry, you'll get over yourselves and soon you'll be in the Exploring / Acceptance phase (looking to the future). It's all perfectly natural. Lot's of people don't like change. Deep breaths. Stay Calm. It'll all be over soon. 1 1 Quote Sudders and Dany Share this post Link to post Share on other sites
Techyd 120 1 Vehicles Report post Posted August 9 Here's a more format appropriate side by side comparison (though the new one doesn't seem to be a high a resolution (screen clipping from Google Images) as the other two. No denying the older style is better looking - it needs an outer border at the minimum and again, final judgement reserved for seeing a proper badged version. Quote Share this post Link to post Share on other sites
Steve V8 1,231 1 Vehicles Report post Posted August 9 Look how the new bi- coloured badge pops. I reckon they plan to illuminate it on the new gen cars. 2 Quote Share this post Link to post Share on other sites
Bibs 8,875 4 Vehicles Report post Posted August 9 30 minutes ago, Steve V8 said: I reckon they plan to illuminate it on the new gen cars. That is the new thing, with Audi, Merc and BMW all doing something similar now! 2 Quote 88 Esprit NA, 89 Esprit Turbo SE, Evora, Evora S, Evora IPS, Evora S IPS, Evora S IPS SR, Evora 400, Elise S1, Elise S1 111s, Evora GT410 Sport Evora NA For forum issues, please contact the Moderators. Share this post Link to post Share on other sites
Stubox 542 Report post Posted August 9 My congrats to the agency that did this, you certainly earned your fee in convincing them it looks good. Btw it’s shite. 3 10 Quote Black n gold Share this post Link to post Share on other sites
RichardC 81 Report post Posted August 9 Norwich City vs. Liverpool game tonight. 1 Quote Share this post Link to post Share on other sites
scotty435 467 Report post Posted August 9 As humans we don’t like change and sure we will get used to it and grow to love especially when we see it on the front of the next generation Lotus sports cars which I am sure are going to knock us and the motoring world for six. Quote Share this post Link to post Share on other sites
ramjet 940 Report post Posted August 9 Looking at the pictures of the three of them above, I do have one thing that I certainly like which is the way the small 'C' has been done in the Initial monogram. In the second picture it looks too large and in the third picture, it is incomplete. Quote All we know is that when they stop making this, we will be properly, properly sad.Jeremy Clarkson on the Esprit. Opinions are like armpits. Everyone has them, some just stink more than others. Share this post Link to post Share on other sites
yeller77 33 Report post Posted August 9 Looks like the brand designers just took Apple's lead... Quote 77 Esprit S1 Rebirth in progress "the $6 m. car!, we can rebuild it, better, stronger,.....faster!" 94 RX7 R2, Mazdaspeed bits 2016 NB Focus RS 1944 Willys MB rescue Share this post Link to post Share on other sites
Andrew C 205 1 Vehicles Report post Posted August 10 New logo how bad is it very bad poor design far to simple for the bonnet of a £1.7m hypercar . I have criticised it on Facebook and been told off. Is it not very sad that we are up in arms about a logo and not talking about a new sports car . Why do I drive a McLaren Quote Share this post Link to post Share on other sites
