Lotus just changed their brand identity

[Smapmap 147]

I hate the new logo - looks like a wean has drawn it.

[Barrykearley 6,338]

3 hours ago, LotusLeftLotusRight said:

Won’t Lotus be hit with the double whammy of tariffs on their imported components, as well as tariffs on exported cars to the likes of the EU countries? As far as I can remember, the fibre glass body panels come from France, electronics from Germany, aluminium from Norway (free trade to EU states), engines and gearboxes from Japan (new free trade deal with EU starting soon). It won’t be a bed of roses for Lotus post Brexit. Also I find it anathema to my capitalist mind that I need to pay an extra 10% of my hard earned cash to help pay for a bunch of new civil servants to allow me to buy something.

All the more reason now to start making the stuff in the good old UK. Let’s face it the exchange rate must have made buying these panels already more expensive from France. Let’s get more of the car built in the uk

[USAndretti42 280]

I surely can't be the only one who thinks the cross bar of the "A" meeting the small "C" looks like the end of a spanner?  This feature alone must make it right for a Lotus. 

 

[ramjet 1,067]

I saw that as well, but didn't say it.

[Chillidoggy 4,213]

Ok, we’ve all had a good moan, now who’s going to draw up an alternative logo?

[tim_marra 417]

Well you know what, I actually quite like the new design now. Particularly the intense yellow colour. More importantly though, it kind of underpins Geely's long term commitment to this great marque.

Long may it continue! 

[DarrylV8 210]

16 hours ago, Chillidoggy said:

Ok, we’ve all had a good moan, now who’s going to draw up an alternative logo?

Not a lot wrong with the new logo IMHO 

 

[AK70 203]

Now that the dust has settled... I must admit, I like the new style.

How that looks on a acctual car, I don't know. 

And beside Evija and Logo, that is what I want to see! Show us the new Esprit (..or Elan, or Elite...) or any other new car I can acctually buy.

Still in love with my Evora !

[The Pits 4,405]

I wanted to give the new logo a few weeks but its still not working for me. I have no problem going back to a typeface that's closer to the 60's style badges for the Lotus lettering but looking at the old logo it just looks better to me, especially Chapman's initials. Much more elegant piece of design.

 

[theelanman 502]

I hate the font and the 'straight' Lotus...................but I like the new colours

for me its the 60's badge with the new colours............

 

and that pic that keep popping up of Norwich City being presented with a new shirt with a Lotus logo on it.........ermmmm...........I watched the footy last night and they're sponsored by Dafabet...........whats that all about then???????

[theelanman 502]

ah ok.......so I watched the ITV video........its on the academy players tops and the 1st team players tracky tops........

so we won't see it on telly unless you watch the pre-game warm up..........

[webfoot 24]

Where Lotus lead, others follow?

https://www.autocar.co.uk/car-news/industry/volkswagen-reveal-new-logo-frankfurt-motor-show

[Suddabym 394]

Interesting, especially regards the ‘digital, young / heavy, immobile’ thinking of modern branding.

And I’ll bet Lotus didn’t take 3 years to rebrand.

[C8RKH 5,679]

4 hours ago, Suddabym said:

And I’ll bet Lotus didn’t take 3 years to rebrand

More like 3 minutes on Microsoft Paint!

[Suddabym 394]

You know, you’re totally right. I bet that’s exactly what they did.

Man, I hate Lotus too. They are rubbish at everything. And now they can’t even drag the brand into the digital age. 

[silverfrost 1,387]

How crazy to rebrand as vw has done for an electric car,  Cant see why they do not just do what Toyota do on their hybrid cars and make the background on the badge behind the emblem blue in colour !

As for the Lotus badge redesign,  I like the new design and feel it will look great on the new Hypercar,  same badge really as the very early esprit cars.   

I think the current lotus badge still suits the Evora/Elise better though,  but will have to see the new one on a car first to decide

I am chuffed to bits with the way lotus is going and so pleased with the new Evija design,  it is a gorgeous design,   i truly hope they develop a unique design and re launch the Esprit and use the same design team,   The 2010 Esprit design under the  Danny Bahar was way to Lambo looking for me and gave no credit design wise to represent the iconic design of Lotus,s flagship old model.

Having said that,  The Detomasso pantera relauch on the Lambo Hurrican chassis and drivetrain by Danny Bahar looks stunning and they even managed to get pop up headlights on it !  

[au-yt 423]

Its interesting that even the Favorite links on my IPad have changed to the new logo.

[Bibs 10,507]

That's called the favicon

[theelanman 502]

I'm sorry to say that the new Logo still isn't growing on me..........

I must be a right 'owd duffer...........

still looks like my 4 year old spent 3 minutes with Microsoft paint..........

I suppose at the end of the day.....its like Brexit.........doesnt really matter about the public opinion just as long as someone got paid for it........

[C8RKH 5,679]

I totally agree.

[Suddabym 394]

And like Brexit, I totally disagree 

[C8RKH 5,679]

Oh, so not ignore it then like so many want to do!  

I get the new logo online, but think it will look seriously shite on a badge on the nose of a car. But then that is of course just a humble opinion. The good news is plenty of places to get the decent "old" badge to replace the indecent new one.

[sailorbob 259]

16 hours ago, C8RKH said:

The good news is plenty of places to get the decent "old" badge to replace the indecent new one.

Assuming they have the same diameter and fixing holes!

[C8RKH 5,679]

They will. The aftermarket adapts very quickly when the demand is there.

[Bibs 10,507]