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Lotus just changed their brand identity


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  • 1 month later...

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I wasn't too sure about the new logo but, having seen it in the new Absolute Lotus magazine, I could see how, compared with the old logo, the word "Lotus" really pops out.  I see the old logo as a whole but the new one highlights the company's name.

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  • 1 year later...

Idea seem familiar? Apparently it took an agency 2 years to come up with this amazing new club logo for Norwich City FC, which will be used from June 2022 onwards. Money for old rope springs to mind.

jAuaLOH.jpg

https://www.bbc.co.uk/news/uk-england-norfolk-59394192

 

 

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On 26/11/2021 at 14:31, LotusLeftLotusRight said:

Idea seem familiar? Apparently it took an agency 2 years to come up with this amazing new club logo for Norwich City FC, which will be used from June 2022 onwards. Money for old rope springs to mind.

jAuaLOH.jpg

https://www.bbc.co.uk/news/uk-england-norfolk-59394192

 

 

It's always a tough remit, redesign the badge, but retain its iconic features. This is Spurs' badge history:

Spurs emblem history..... #COYS | Premier league logo, Tottenham hotspur  football, Tottenham hotspur

Redesign it so that it's very different, you'll be lambasted. Don't redesign it enough and you'll be accused of a being waste of money. But redesign it you must.

And what is it with birds and football clubs anyway? :)  

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