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New Lotus Sports Car Series Confirmed


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6 hours ago, Julian73 said:

Claim is an release at GFoS

Keep up at the back. That nugget of information was posted on the Rumour Mill thread by chassis #1 customer Karl, tentatively back on 12 February and then confirmed on 25 February.

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Now that we're already down to the last few brand-new Lotus cars for sale, we'll probably fairly soon be at the point where there are no brand-new Lotus cars for sale - and a wait until 2022 until the Type 131 graces dealer forecourts.

 

I wonder what kind of marketing Lotus will employ to plug the gap... Goodwood (8-11th July) is not so very far away so I am expecting a few teases to come before then, and hopefully some development diary-esque videos, once the cat is out of the bag.  I can only assume that Evija coverage will also help keep Lotus in the public eye. What I am really wondering, however, is 'who' the Type 131 will be aimed at, and thus what kind of advertising/marketing we will see.

 

Will we see them try to appeal equally to existing fans and to those whom would not have seriously entertained buying a Lotus before, or do they go all-out for the new buyers and rely on brand-loyalty from the faithful. I would imagine that in the year to come, we are going to get a good idea of how/where they intend to position themselves for the decade to come... 

 

Interesting times...

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Not the overpaid under worked electricians then

hindsight: the science that is never wrong

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It's going to be a very interesting car to market. Everyone including Lotus are going all electric and Lotus want to sell a cross-over etc. in their next batch of cars, the 131 doesn't sound like it fits with any of these but if they just release a car aimed at the Lotus community, they will likely get approximately the same sales response as before and not be a good 'bridge' for the new cars either.

Small light and well engineered doesn't sell that well (see: Alpine, yes no manual here but really proof of sales vs what people say on forums proves it doesn't make much difference) directly fighting the Cayman/911 is not easy because people default to Porsche no matter what you produce (See: Practically everything else that has come out in that segment) and you aren't producing an electric car which would get the green sports car vote... Probably needs a couple of well designed turbos to make up the poke that a hybrid will have over this car.

What body will it have? I suspect composite puts some people off as it's not as easy to fix... CF may be too expensive and has the same/worse repair issues.

I look forward to seeing what they produce but it's a tough market for a non-hybrid V6 over the next couple of years I think.

That looks like a very negative post, but it's worth considering the scale of the task they have for marketing/winning 'normal' people around!

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So the 131 is the last ICE car before Lotus goes all electric.  That is very interesting to hear and brave to go straight to all electric with no hybrid "bridging" phase.

I'm hoping that the 131 will be around for circa 5 years in production. Then I guess a gradual shift to all electric models.  Makes sense I suppose.

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Alcohol. Sex. Tobacco. Drugs. Chocolate.  Meh! NOTHING in this world is as addictive as an Evora +0. It's not for babies!    

The first guy to ride a bull for fun, was a true hero. The second man to follow him was truly nuts!   

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Lotus would never do hybrid as sometimes it does nothing of benefit. Lotus usually have components doing more than one job where possible. Doing none is a no no.

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Turbos.... please let’s see some twin turbos.

1 hour ago, C8RKH said:

That is very interesting to hear and brave to go straight to all electric with no hybrid "bridging" phase.

Maybe not so daft ....

https://www.reuters.com/article/uk-autos-europe-regulations-insight-idUKKBN2BZ0BO

Only here once

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From an article published today, Matt Windle states Lotus will skip hybrid and go pure electric...

https://www.carmagazine.co.uk/electric/lotus/

Which suggests the 131 will be an evolution of the current range. Other speculation, and Lotus quotes themselves, say it will be based on the current V6, so will be interesting to see what the new car offers. Mock ups, and the Evija suggest it could look pretty stunning. 

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