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Price increase

New Emira

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  • Gold FFM

I’m in same boat as many.

price increase mail received 15th, sent cancellation email 15th.

no acknowledgment by 22nd, so called to be told they had no email.

fwd my email to a known contact in Lotus, who then sent it to customer care… then my original email was found.

14 days from 22nd should see my deposit returned.


I am deeply disappointed in the whole Emira thing. I placed deposit on 7th July 2021 for i4. The whole thing is a mess.

Windles video clearly said, those with deposits would not pay more. Than they announce all cars after 1st June are increased… ergo all i4 increased.

Sorry Emira, I’m done (for now at least).

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Current: 2021 Lotus Elise Cup 250 FE in Isotope Green, Red Alcantara Interior, Carbon Aero Kit, AirCon, Carpets & Mats, NVH pack, Cruise Control, Stereo, Red Calipers.
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Moving away from the dealership model to direct purchase from the factory has been nothing short of a disaster for Lotus. If you are going to make such fundamental shift in sales you have to ensure that the process is spot on. 

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Alas, they may not care that much. Yes, they should care.

Lotus will sell all the Emiras it ever wishes to make.

However, some damage has been done and the idea was to promote Lotus 2.0 as a proper rival to the established car companies and this, at best, is still a work in progress.

If it has an engine, I am there to thrash it.

My Emira Videos  |  Into Motorcycles? Motorcycle Channel



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  • Gold FFM

Sales numbers will tell the real story, predictions about sales numbers are about as useful as a bull in a china shop and just as likely to end in disaster.

Lotus needs to sort out its new model or get backing the dealers pretty quick. Those coming from the German cars will rightly be fickle and sensitive to such things.

I came into this world screaming and covered in someone elses blood. I'll probably leave it in the same way. 

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  • 1 month later...

Looks like the price has risen slightly again.

Pretty sure it had risen (for my spec) from £80,500 ish, to £86,500 ish. (on the road), now, in the configurator, the same spec resolves to £87,145

Actually, i might have that wrong ...


Yeah, is now £86,905, so up just a little bit.


Looks like the first Road tax has increased by nearly £300, so that's what's changed it.  Greedy government B* stds

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Getting Older!

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