karluk29 Posted July 3, 2008 Report Share Posted July 3, 2008 (edited) CLEVER LOTUS!!!! faceless ppl at wimbledon, and seen in the murray match http://i.dailymail.co.uk/i/pix/2008/07/02/...-32_468x286.jpg Edited July 3, 2008 by karluk29 Quote OUR CURRENT COLLECITON :- MODIFIED LOTUS ESPRIT, FULL VEILSIDE SUPRA (BEAST 409.3bhp), NEW ADDITON TO THE TROOP, 1996 S CLASS MERC (FULLY PIMPED OUT, DUB EDITION) Link to comment Share on other sites More sharing options...
Jonathan Posted July 3, 2008 Report Share Posted July 3, 2008 Dont get it. Quote facebook = [email protected] Link to comment Share on other sites More sharing options...
karluk29 Posted July 3, 2008 Author Report Share Posted July 3, 2008 it seems there wearing lotus emblems, in other words some clever marketing person at lotus wants to tap into the "viral" internet world. its indirect advertising, just ppl with no faces walking into wimbledon, and there you go togs take pics becuse it weird,,,,,FREE LOTUS ADVERTISING. got it from MLOC!!! Quote OUR CURRENT COLLECITON :- MODIFIED LOTUS ESPRIT, FULL VEILSIDE SUPRA (BEAST 409.3bhp), NEW ADDITON TO THE TROOP, 1996 S CLASS MERC (FULLY PIMPED OUT, DUB EDITION) Link to comment Share on other sites More sharing options...
Lowtus Posted July 3, 2008 Report Share Posted July 3, 2008 So, buy a new Lotus and you too can look like a faceless chartered accountant. Much more interesting than trying to get customers to identify with James Bond, Emma Peel, The Prisoner, Ayrton Senna, Nigel Mansell or Jim Clark. Pure brilliance! Quote Link to comment Share on other sites More sharing options...
matk Posted July 3, 2008 Report Share Posted July 3, 2008 Very clever. I'm sure I've read recently somewhere that Lotus have engaged new PR, if so looks like they're on the ball. Quote Regards Mat Link to comment Share on other sites More sharing options...
Advantage Posted July 3, 2008 Report Share Posted July 3, 2008 I think they need to hire a different PR guru. Quote Link to comment Share on other sites More sharing options...
watership down Posted July 3, 2008 Report Share Posted July 3, 2008 The way I read it is I am a guest of Lotus but I don't want to show my face. Am I ashamed or, if you think I got a Lotus, I'm rich so you might rob me? Quote Link to comment Share on other sites More sharing options...
Advantage Posted July 3, 2008 Report Share Posted July 3, 2008 http://www.facelesspeople.com/ Quote Link to comment Share on other sites More sharing options...
matk Posted July 3, 2008 Report Share Posted July 3, 2008 Well if it gets everyone talking about it, it's doing its job. Quote Regards Mat Link to comment Share on other sites More sharing options...
Bibs Posted July 3, 2008 Report Share Posted July 3, 2008 Registrant: Group Lotus Plc Registered through: GoDaddy.com, Inc. (http://www.godaddy.com) Domain Name: FACELESSPEOPLE.COM Quote 88 Esprit NA, 89 Esprit Turbo SE, Evora, Evora S, Evora IPS, Evora S IPS, Evora S IPS SR, Evora 400, Elise S1, Elise S1 111s, Evora GT410 Sport Evora NA For forum issues, please contact the Moderators. I will aim to respond to emails/PM's Mon-Fri 9-6 GMT. Link to comment Share on other sites More sharing options...
Loose Cannon Posted July 3, 2008 Report Share Posted July 3, 2008 I don't get it either, must be an Elise-generation thing Quote In the garage no-one can hear you scream Link to comment Share on other sites More sharing options...
matk Posted July 3, 2008 Report Share Posted July 3, 2008 It's point is its very pointlessness gets everyone talking about it trying to guess a meaning. I'm guessing the clock on the website is something to do with Eagle launch? I've got a strange feeling Eagle won't be called Eagle on launch, so something without any name attached may well be very deliberate. Quote Regards Mat Link to comment Share on other sites More sharing options...
ajheath Posted July 3, 2008 Report Share Posted July 3, 2008 I think this is taking Camo a bit far Quote Link to comment Share on other sites More sharing options...
Mark Blanchard Posted July 3, 2008 Report Share Posted July 3, 2008 There's an article about it here too: www.telegraph.co.uk/news/faceless_people They've turned up Wimbledon, Henley Regatta and the Harrods sale. Quote Mark www.lotusespritturbo.com Link to comment Share on other sites More sharing options...
kyliesmith.com Posted July 3, 2008 Report Share Posted July 3, 2008 Scott refer to Karls first post with linky, badges pinned on their fronts Kind of reminds me of something that came out of the Pink Floyd video clips/movies bit strange ?? Quote No.23 Link to comment Share on other sites More sharing options...
Lowtus Posted July 3, 2008 Report Share Posted July 3, 2008 Lotus is gearing up for its most important product launch since the Elise bowed 13 years ago at the 1995 Frankfurt show. Codenamed "Eagle," Lotus' new sports car will be unveiled at the London Motor Show in late July. It will feature a unique aluminum chassis with a bonded one-piece carbon-fiber roof Quote Link to comment Share on other sites More sharing options...
fmxa Posted July 3, 2008 Report Share Posted July 3, 2008 Pure brilliance! Quote Paddle Faster, I hear Banjos! Link to comment Share on other sites More sharing options...
Katie Posted July 3, 2008 Report Share Posted July 3, 2008 I think this is taking Camo a bit far LOL!!! I kind of don't get it but get it. I'm at Henley on Saturday, I'll keep a look out for them, they might be there again, Saturday's the busiest day for the Regatta. Quote Just because you can, does'nt mean you should. Link to comment Share on other sites More sharing options...
DanR Posted July 3, 2008 Report Share Posted July 3, 2008 That Toyota engine is fitted to family hacks here with optional supercharging. Around 240kw or 320bhp. Quote DanR Link to comment Share on other sites More sharing options...
bo90 Posted July 4, 2008 Report Share Posted July 4, 2008 there is a piece about the lotus eagle campaign on here, http://www.fastlanedaily.com/episode/fld_20080703 Quote Mike Kimberly at the launch of the Lotus Evora, "These cars will be for the few who know the difference!" Link to comment Share on other sites More sharing options...
Mark Blanchard Posted July 4, 2008 Report Share Posted July 4, 2008 I notice they go to all the nice places, so they don't get abuse or the masks pulled off. Watch out at Goodwood Festival of Speed. Quote Mark www.lotusespritturbo.com Link to comment Share on other sites More sharing options...
ajheath Posted July 4, 2008 Report Share Posted July 4, 2008 In marketing terms this is pure genius. Minimum cost maximum exposure, and controversial so it's gets people (like us) talking. Modern ad campaigns run into millions upon millions of pounds, which Lotus don't have, so this does the same thing at a fraction of the cost, It's similar to the Cloverfield film campaign, keep people guessing right up to the launch, so anticipation is at fever pitch, the risk is the product better be worth the hype. Quote Link to comment Share on other sites More sharing options...
Jukka Posted July 4, 2008 Report Share Posted July 4, 2008 Brilliant LOTUS. It's in media over here B) Quote Link to comment Share on other sites More sharing options...
Kimbers Posted July 4, 2008 Report Share Posted July 4, 2008 2 minute slot on ABC news in the States here: http://www.abcnews.go.com/International/st...2725&page=1 Brilliant advertising and you'll see on the 27th that the tag line for the new car ties into the faceless people. It's all about the Eagle Launch hence the countdown timer. Just type in faceless people into google and you'll see how much coverage it's getting. Also watch the Henly Regata, British GP etc etc. Quote Possibly save your life. Check out this website.http://everyman-campaign.org/ Distributor for 'Every Male' grooming products. (Discounts for any TLF members hairier than I am!) Link to comment Share on other sites More sharing options...
Gold FFM Sparky Posted July 4, 2008 Gold FFM Report Share Posted July 4, 2008 Pure viral genius - refreshing to see some marketing innovation for once. Quote British Fart to Florida, Nude to New York, Dunce to Denmark, Numpty to Newfoundland. And Shitfaced Silly Sod to Sweden. Link to comment Share on other sites More sharing options...
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