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August is last date for Elise / Exige in USA


alan

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Lotus tells Autoblog that production of its North American-spec Elise and Exige models will cease in August.

The lightweight track terror put the English automaker back on the map in the States in 2004, but a federal exemption for a lack of "smart" airbags on the sports cars is about to run out. The waiver ends this year, and combined with Toyota ceasing production of its 2ZZ four-cylinder, NA-bound Lotuses have been a dealt a one-two death blow.

Company officials tell us that production for the UK and the rest of Europe will continue with the new 1.6-liter four pot until the next Elise arrives in 2015. Considering the automaker's penchant for limited edition models, we'd expect at least one or two more market-specific versions to roll out of Hethel before the taps are officially turned off.

http://www.autoblog.com/2011/06/07/lotus-ending-production-of-na-spec-elise-exige-in-august/?a_dgi=aolshare_twitter

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I don't know the sales figures for these models in the states and therefore how significant the news is, but 4 years before a new model is likely to go on sale is an awfully long time. Is this not going to hurt Lotus even more short term?

Edited by Nelly9000
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