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1980s Esprit advertising by Lotus Cars USA


WayneB

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Thanks Wayne, some good tag lines, especially the first one...

The individual has always had to struggle to keep from being overwhelmed by the tribe. If you try it, you will be lonely often, and sometimes frightened. But no price is too high to pay for the privilege of owning yourself.

Friedrich Nietzsche

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Best one was the last which my old man has up on his wall "For the few who know the difference" I like that.

Possibly save your life. Check out this website.
http://everyman-campaign.org/

 

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Best one was the last which my old man has up on his wall "For the few who know the difference" I like that.

AND THERE, ............ lies the problem...........

No doubt the CEO will agree, 'Does not matter how good the product is ...if the proles dont' make up the sales figures ( Like on Elise / Europa ) everything is for nothing, you can forget beautifully designed and executed flagships. !

Mike :)

"Neglect not thy opportunities"

Martock ,Somerset. 1661

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Wayne - great adverts, thanks for scanning those in for us, I really enjoyed reading through them. Seems so much more convincing than the 'lifestyle positioning' rubbish that motor manufacturers insist on these days :)

Can I just be a pedant and point out that the red car on the advert for the Lotus Esprit Turbo appears to be badged as a normally apsirated Esprit? :):)

EspritTurboad.jpg

Other contemporary material shows that the US turbo got the same badging as the UK models...

GMLink_US_UK_stevens.jpg

I'll get me coat now... :)

Dan

"He who dies with the most toys wins..."

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AND THERE, ............ lies the problem...........

No doubt the CEO will agree, 'Does not matter how good the product is ...if the proles dont' make up the sales figures ( Like on Elise / Europa ) everything is for nothing, you can forget beautifully designed and executed flagships. !

Mike :)

Ah yes but the beauty of it is "For the few who know the difference" gets people thinking "hmmm they must know more than me"....or...."I'll test drive it to see if i can see what the difference is" It's a Grass is greener on the other side sales technique, it worked really well at the time.

Possibly save your life. Check out this website.
http://everyman-campaign.org/

 

Distributor for 'Every Male' grooming products. (Discounts for any TLF members hairier than I am!)

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Can I just be a pedant and point out that the red car on the advert for the Lotus Esprit Turbo appears to be badged as a normally apsirated Esprit? :):)

Dan, I have only ever seen the Stevens Turbos over here with the Esprit badge on the rear side windows. :)

Heres a picture of one my friend Paul Gardi currently has for sale at www.gardellimotors.ca in London Ontario.

Its all original.

6.jpg

Heres the one on the cover of Car and Driver magazine June 1988 (I will post the full article later) :)

EspritTurbo1988.jpg

Edited by WayneB
SUNP0003-1.jpg
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Can we get some of these scans in higher resolution? I'd love to hang them up on my wall!

The first ad...with the White '83 Esprit, I saw first as a teenager in math class and I stared in amazement.

From that moment I knew I had to have an Esprit.

-Chandra

91SE

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Dan, I have only ever seen the Stevens Turbos over here with the Esprit badge on the rear side windows. :o

Thanks Wayne - I stand corrected :blink: I did think it unlikely that I was right, but I do struggle to control my inner pedant at times. These bloody pedants are such fast typists, you see :D:P

I do like those grey sills... never totally understood why that colour scheme was chosen, but it always reminds me in a very positive way of my first excited love/hate reactions on seeing the restyled Esprit... and no I'm not trolling for a G vs. S debate!

Dan

"He who dies with the most toys wins..."

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Can we get some of these scans in higher resolution? I'd love to hang them up on my wall!

The first ad...with the White '83 Esprit, I saw first as a teenager in math class and I stared in amazement.

From that moment I knew I had to have an Esprit.

-Chandra

91SE

housewall.jpg:blink:

Лотос - для тех которые знают разницу

ENIGMA for those who are paranoid or download one :)

 

 

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Love the "Mass production" advert. It's right. There's certainly a lot of Corvettes and Porsches around. ( Having said that, at work we have 2 Corvette owners, 2 Porsche owners and 3 Lotus owners, a Seven, and Exige and my Esprit. :D )

S4 Elan, Elan +2S, Federal-spec, World Championship Edition S2 Esprit #42, S1 Elise, Excel SE

 

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