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New Lotus Book - Dahlstrom: The Lotus Adverts

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Dahlstrom: The Lotus Adverts

A Coterie Press Book 

Concept and Text: Kyle Kaulback

Illustrations: Jon Dahlstrom

 

From 1963 through 1965 Bob Challman’s Ecurie Shirlee concern ran a series of advertisements in Road and Track featuring illustrations by Jon Dahlstrom and ad copy by Jim Bottomly.  The advertisements have become an iconic part of Lotus’ advertising history and are prized pieces of Lotus ephemera. Coterie Press, coincident with Jon Dahlstrom’s appearance at Lotus Limited’s 36th Annual Lotus Owners Gathering (LOG36), will release a Limited First Edition of Dahlstrom: The Lotus Adverts – a compilation of the 18 different images and 30 unique ads with annotations by the artist and covers of the Road and Track issues in which the ads appeared. A special bonus within the book will be a reproduction of the LOG36 event poster featuring new artwork by Jon commissioned for the event. The Limited First Edition, signed by the artist, author and publisher will only be available at LOG36 in Princeton NJ.

 

Orders can me made through Coterie Press, publisher of LOTUS the Marque

http://www.coteriepress.com/site/COTE/Templates/Product.aspx?pageid=11225&cc=GB&forumboardid=193&forumtopicid=196

 

 

 

 

 

 

CoverPhoto.jpg

Inside1.jpg

Inside2.jpg


Kyle Kaulback

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And here is a review:

 

BOOK REVIEW

Dahlstrom: The Lotus Adverts

 

I have a confession to make.  I’m a big Jon Dahlstrom fan and I have three of his ads hanging framed in my Lotus garage for years. There, I said it, I’m biased.  He’s a fantastic artist, gifted in the art of simplicity that is captivating and tells a story. His drawings and the headline were enough to capture you. Who needed the copy (although truth be told it was well written). 

When Kyle Kaulback told me he was thinking about creating a book in collaboration with Jon and William Taylor chronicling Jon’s Lotus advertising career I thought, it’s about time and what a fabulous idea. Can’t wait to see how it turns out.

Seems the caldrons brew of Dahlstrom the talented artist, Kaulback the Lotus collector and Taylor the gifted book designer and publisher was a perfect match. Even better, the perfect storm of bringing a historical perspective of very creative artist with recognition of the period and the magazine (Road and Track) along with Jon’s memorable comments on each piece is a once in a lifetime perspective.  Totaling captivating.

I was lucky enough to receive a proof of the book before it went to press.  I read it twice. Then the next morning I read it again. Funny, I was smiling the entire time. Pure joy. Such a great concept. If Colin where alive today, he would approve. Simplify and be creative.

The book is exceptionally laid out. It takes you through the years between 1963 and 1965 when Jon created the illustrations for each of the Bob Challman ads for his Lotus dealership in Manhattan Beach, CA. They were all printed in issues of Road & Track Magazine which today have become collectors’ items. The beauty of this book is each ad is accompanied by the cover of the specific issue of Road and Track it appeared in with a quote from Jon on his thoughts about the ad. Masterful.

The three ads in my Lotus garage? “It Doesn’t Hypnotize Girls”, “Enter The Day Of the Frog” and “Watch Out for The Girls”. 

This is a must own for any Lotus owner or any sport car enthusiast who appreciates well executed automotive advertising.  I pre-ordered three copies of Dahlstrom’s book.

Glen Schostak

Certified Lotus Owner


Kyle Kaulback

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36 minutes ago, LotusX180R said:

Certified Lotus Owner

Has this chap really got a certificate to say he has a Lotus? :lol:

Book looks great Kyle, I'll order a copy for myself :)


88 Esprit NA, 89 Esprit Turbo SE, Evora, Evora S, Evora IPS, Evora S IPS, Evora S IPS SR, Evora 400, Elise S1, Elise S1 111s, Evora GT410 Sport

Evora NA

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Glad you guys like the concept.  It was rolling around in my head for a few year, but when I enlisted Jon to do the artwork for the LOG 36 event poster that replicates the format and tenor of the original ads it was the impetus to put it all together.

 

It is a bit of a boutique project, but I think it is of value in the world of documentation and collection of Lotus advertisment history.  And it is nice to look at.

 

Spread the word!


Kyle Kaulback

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@LotusX180Rjust received the ordered book - what´s to say? Awesome, (even better than expected :-), like the book a lot, top Quality, that sort of Projects deserve real paper for sure!

many thanks for THAT book!!!!

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I am glad you liked it Snoopy.  WHen I contacted JOn Dahlstrom a few years ago about doing the event poster for LOG 36 (last entry in the book - I hope it compares favorably to the originals) the idea of collating the entire collection of ads in a book popped into my head.  After all there are people out there who collect them.  From there, convincing WIlliam Taylor to produce and publish was fairly easy.  Thanks for the positive feedback. 

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Kyle Kaulback

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The last entry in the book Shows the upcoming Evora Targa / Roadster, doesn´t it?- very nice, awesome Evolution in a way!

I have just read 80 % of the adverts and, well, I wish Advertising would be that way today. That would make a clear difference compared to the typical - in my eyes a Little dull typ. car advert - "you got the best, freedom while driving, iPad on wheels, tlechno-hero..... - but maybe I am just too old for the modern times ...;-)

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16 hours ago, Snoopy1969 said:

The last entry in the book Shows the upcoming Evora Targa / Roadster, doesn´t it?- very nice, awesome Evolution in a way!

I have just read 80 % of the adverts and, well, I wish Advertising would be that way today. That would make a clear difference compared to the typical - in my eyes a Little dull typ. car advert - "you got the best, freedom while driving, iPad on wheels, tlechno-hero..... - but maybe I am just too old for the modern times ...;-)

THe car at the bottom of the last ad (which is the LOG 36 event poster) is an Evora 410.

 

I totally agree with your assessment of modern ads.  THey are sometimes fun and visually beautiful, but don't have the depth of those presented in the book.  The ads in the book are unique.  They present a visual image with impact, have a tag line that draws you into them and ad copy that is both humorous and descriptive.  That is why I think Lotus collectors treasure them so much.

 

The ad copy of the originals was written by a man by the name of Jim Bottomly (we could not track him down for the book).  IOM he was brilliant in his ad concepts and copywriting.  Since he wasn't around to write the copy for the LOG poster I took over for him and specifically tried to replicate his tenor and style  - I hope I did and would be interested in others opinions - but only if it is complimentary! :-) As we created the LOG poster I tried to make it as if it was an ad for today.

 

Jon Dahlstrom gave some insight into the process of creating the ads.  He said that Bottomly first wrote the copy and then Jon came up with the images based on the content.

 

My favorites are Jons favorites as well.  The Racing Sets ads and the ones with girls in them.

 

Once again Snoopy, thanks for your support.  Please refer others to the book.  It is not going to generate much profit for anyone, but it is a labor of love (for Lotus and the ads) and now they have been immortalized in a book (even if it is low volume).

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Kyle Kaulback

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Surely I will refer others to the book, surely it is a real labor of love, you can see it on every page!

one disaadvantage with Lotus is that the literature is really limited, on that place Porsche is m u c h bigger.......therefore it is a real pleasure if a new awesome entry appears!! 

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