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Hypercar should/would/could/may/might/ought to be presented in concept form this year.

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One benefit I see to a high-selling SUV would be the opportunity for Lotus to have more, viable dealerships in the US which would help sales of the Evora and future Elises/Exiges.  The lack of dealers and the resulting distance many potential customers are from those dealers must hold back sales badly.  The current range doesn't sell in big enough numbers to be attractive to dealers but a high-seller would change that.  The more people seeing the sportscars in their local showroom, the more will buy, methinks.

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Seems a no brainer but why are we not seeing that already? I’m no logistics expert but even putting a single Lotus in every Volvo dealership would spark interest and build brand recognition. 

Edit: I guess the issue is they can’t build them fast enough with the existing production process?

Edited by Nathan Pitman
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Dealers for Volvo don’t belong to Volvo so they need to negotiate individual agreements. In reality, they will go to all their large dealers (the one with money for extension) and ask them I feel they want to invest in a Lotus dedicated showroom. 

Before putting a Lotus in a Volvo dealership, you need to decide that you will do mai tendance and you need to look at the current contracts you have with lotus dealers (usually there are exclusive areas guarantees).

The current product lines and production capacity makes it difficult for a dealer to want to put a Lotus now, they would rather wait for the new products launch. I guess the new dealers openings will be synchronised with the new product launches.

 

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I presume we haven’t seen Lotus cars in Volvo showrooms yet as the marketing hasn’t changed ie it’s pretty non existenant. 

So you’re only going to get people wanting a practical salloon or SUV ie your average Volvo in the showrooms and they’re not going to be instetested in a Lotus.  So I don’t see the dealerships wanting to sign up to giving up space to Lotus.

I imagine it’s an all or nothing approach by Geely.  They’ll be working like mad backstage and get everything in place for the new cars and pretty much relaunch the brand ... but before that point we probably won’t see a lot change. 

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@PAR I guess I was imagining more a of a situation where they simply drop a demonstrator in every well positioned Volvo dealership and refer anyone interested beyond a demo to the nearest Lotus dealership and then pay the demonstrating dealership a referral fee. But yea... not simple when you have a traditional dealership (non direct sales) model.

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I think they should/will think of a Volvo by Lotus special car, the Omega was epic in its way, the cortina as well so why not getting the benefits for Volvo as well and it will make a bit of noise for the lotus name. 

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It's impossible to do anything in the USA without being prepared to invest in the market.  Lotus has yet to show a willingness to do that.  There is no connection to the few new car buyers who rather bravely plunked down Porsche money to invest in an invisible product.

 

Any happy Lotus owners, (make no mistake, I am happy with my car) are only getting along because there are a few centers in the country where there are properly experienced techs and more importantly, the will to solve problems for customers.  It takes will to own one of these cars in what is effectively a back water market and even more will to sell and stock them.

 

Even though we look more and more like a third world country by the day,  treating the USA as a backwater is a tremendous mistake.  Nothing good can happen for Lotus here until they realize making money in the USA isn't going to happen until they do everything everybody here knows has to be done.  

There are no end of great ideas we as fans and owners of Lotus cars can float but first things first as far as America is concerned.  They need to prove that buying a Lotus today is a different experience than it was buying one a few years ago.  That process has not yet developed.

 

Eighty new Volvo dealerships masquerading as Lotus shops is not going to fix this at the current point in time.  A whole new mindset is required here.  No evidence of Geely investment in the USA exists.

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Selling through Volvo dealers I see as a bad move, like selling Lambo’s through Audi. Lotus cars are a specialist brand and they need to focus on that.

They need dedicated specialist dealers who understand the LOTUS DNA. The Australian dealers are just that and offer much more than sales and service. 

They support Motorsport and enter teams, that’s run major track experience days for levels.

I know not everyone wants to track their cars but it enables owners and potential owners to appreciate the cars beyond the everyday. It’s a niche, I believe they need to work on.

Dealers shouldn’t be a pointed because they see a just as a way of selecting sales outlets but dealers based on the Lotus DNA, and train the service guys properly, even offer apprenticeships.

 

 

 

Edited by au-yt

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I love the idea of lotus only dealerships,  or lotus cars shown in showrooms with other sports car brands,  but i think it would be a good idea to show lotus cars in volvo showrooms,  volvo cars are pretty nice, decent quality as they have always been known for,  

I always think it is far better to have lotus cars more in the public eye,  take for instance on these forums we have the " spotted " thread.   It just goes to show how rare this brand is to be seen on the open road,  even the elise which is the more modern and lower priced model by lotus is still a rare site on the roads. 

Also given the fact that lotus may be moving towards the suv sector and other varients,  this makes perfect sense to me with their product plan. 

I wish them all the luck in the world and hope get the brand more in the face of the public,  after all publicity is publicity :)

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Good point about the SUVs: they are obviously a close fit to what Volvo already offers and presumably their staff’s product and market knowledge would be compatible. Not so convinced about the sports cars though. Are we even 100% certain that the SUV will be available in the West since presumably they won’t be making them here, or is it Chinese production for the Asian market only?

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I think, @LotusLeftLotusRight the SUV is definitely bound for UK/Western shores. There ha always been a lot of interest in the press in the West re the Lotus SUV and just cannot see it not coming here as the market is huge. I've even resigned myself the inevitable which will be there is a good chance I will have one! I lot will depend on the forecasted price/residuals and I'm sure the wife will secretly enjoy the fact that she now has a Lotus too!

Geely have announced the new FY11 Sports SUV and this could very easily, with some tweaks and weight loss be the "mule" for the new Lotus SUV - I have to say in the images below it looks bang on design when you look at the BMW, Merc offerings and in the colour below it would look superb next to my Fire Red 410 Sport. It's based on the Volvo XC40 platform so I think it is fair to say it is going to be a very good looking and specc'd car and I am sure the Lotus version will make it handle sublimely as normal

If we have to have a Lotus SUV then this will be fine, I do hope it means that like Porsche they can then use the extra sales/revenue to keep the DNA of the sports cars - maybe the route of Porsche will just be followed.  

https://www.autoexpress.co.uk/car-news/105741/geely-reveals-new-fy11-coupe-suv-based-on-volvo-xc40-platform

 

Geely FY11 - front 3/4

Geely FY11 - rear 3/4

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On 19/01/2019 at 07:12, Nathan Pitman said:

@PAR I guess I was imagining more a of a situation where they simply drop a demonstrator in every well positioned Volvo dealership and refer anyone interested beyond a demo to the nearest Lotus dealership and then pay the demonstrating dealership a referral fee. But yea... not simple when you have a traditional dealership (non direct sales) model.

I'm pretty sure it won't happen. We may get Lotus branded showrooms right next to or even within a Volvo dealership but in order not to dilute the brand they just won't drop cars in Volvo dealerships. I think they'll get a small batch of Volvo dealers and ask them if the idea interest them and they'll set a rules and requirement books. What Lotus needs are 4S centres with not only sales people but tech and aftersales services... In the US I think they could just focus on the 5 biggest markets to start with L.A, Houston, Austin, Miami, NY, SF. and then expand to smaller markets  at a high and sustain pace with 3S centers using the Volvo dealer supply chains make sense but Geely/Lotus will still want dedicated staff and showrooms, Volvo will be there to provide the backbone and lotus could actually be used as an experiment /pilot study before Lynk & Co reaches US shores.  

 

 

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Interesting when it comes to mixed dealerships, McLaren’s in Sydney are sold by a company the also sells RR and Aston Martin. If you walk-in your invisible, you need an appointment to talk to some one.

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This is the Lotus Dealer in Edinburgh. It is there and to be fair the showroom when you get inside is lovely, just not obvious where it is...

image.thumb.png.c843ec0274965e35571624076a28a7ba.png

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It is a bit more obvious now though, the Suzuki bit in the RH background is now a dedicated Lotus showroom.

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I keep seeing announcements of hiring at Lotus, but still nothing seems to change.  The cynic in me believes this is because Lotus is hiring people for a complete re-boot of the brand.  Geely paid for the Lotus name and the engineering, not the current lineup of cars.  

I think some cars will continue to be made at Hethel only because it is part of the Lotus “mystique.”  The lion’s share will be made in China.  

As for the US, adding Lotus to select Volvo dealerships makes sense.  I think people sometimes forget that Lotus only has one US compliant car, the Evora 400, and it’s not exactly flying off dealer showrooms.  I think all current models will be allowed to continue with little further development until they are replaced by entirely new models.  

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Ah... Yes that was always going to happen it was just a matter of time... I guess even though Geely is only a minority sharholder in Proton they will need DRB to clean this up as it may probably tarnish their reputation.

https://paultan.org/2019/01/18/proton-faces-rm523m-lawsuit-from-chinas-goldstar/

Edited by NedaSay

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Forgetting about dealerships for a bit

Has anyone else spotted this.

If you start with the VOLVO XC40 and wiki, you see that the XC40 is built on a generic platform Compact Modular Architecture (CMA)

going to that link https://en.wikipedia.org/wiki/Compact_Modular_Architecture_platform you get this and my money is on a version of the Lynk & Co. 01 or 02

It would need another 100 HP and a few lightweight panels to get the weight down to 1500Kgs including the hybrid Volvo system

 

420px-Lynk_&_Co_02.jpg

Edited by au-yt

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Yeah the same platform which is co-owned and co-developed by Geely and Volvo has been used on all Lynk & Co and they are now also being used on Geely (brand) models. The first official model don't look bad either, and I'm not a fan of SUV coupé but the CMA platform apparently allows for quite a lot of differentiation from one car to another, here is the FY11:

6368340339904794193042049.png

6368340341728434193509783.png

6368340338068674191004621.png

The Lotus SUV is supposed to be somewhere between the Macan and the Cayenne in terms of size which is exactly what this FY11 is. It is package protected for EV and PHEV engine layout...  As standard it will come with the Geely version of the Volvo Drive-E T5 engine (2l turbo good for 240bhp)  and it's production centre is as of yet unknown but it wouldn't be surprising to see this vehicle be put together on a parallel production line to the Lotus SUV.

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In my opinion one of the best component that Lotus is set to take advantage of in the near future is this: http://global.geely.com/media-center/story/secrets-of-the-heart/ 

Geely/Volvo very own almost fully automated engine plant, in Yiwu, with the capacity to build 3cyl, 4cyl and V6, which means that there's nothing really stopping them from possibly producing a V8 engine except for the times we are living in. And all these engines could be made completely bespoke to the spec needed for Lotus sport cars and other upcoming vehicles. The engineering guys in Hethel could literally run a design tweak, simulate it on computers and have the Yiwu factory build it. 

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