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Having spoken to a few of the long time Lotus guys still at Hethal i can confirm my LOVE for Lotus is back on the straight and narrow, Jaguars/McLarens are not for me!  I just need to have more p

Lotus staff got free hot drinks vending machines back in August, was a very welcome move and much appreciated from the people who work there. Sometimes the little things can make a big difference 👍

Selling 6 cars instead of 5 in China would be a 20% increase. There really is nothing to celebrate at this moment in time beyond Lotus's survival but hopefully it will start to make some kind of sense

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56 minutes ago, ramjet said:

Well you could look at it as:

If you can afford an Evija, it's a luxury.

Not to the people who can really afford them. It will be just another trinket in the garage (said like Farage!)

28 minutes ago, Likuid said:

I don't think they necessarily mean luxury like Rolls Royce. The Evija or any current Lotus is hardly luxurious on the inside.

So what you're saying is it's not luxury but skanky? Bit like a new pair of £400 Armani jeans that are cut with a knife then thrown in a cement mixer with 50kg pebbles to make them look chic luxury?

Alcohol. Sex. Tobacco. Drugs. Chocolate.  Meh! NOTHING in this world is as addictive as an Evora +0. It's not for babies!    

The first guy to ride a bull for fun, was a true hero. The second man to follow him was truly nuts!   

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I think in this instance "luxury" must mean "high end"?

As my understanding of luxury in a car sense means lots big comfy seats, leather everywhere, gadgets galore, high end materials and top end fit and finishing.

The Evija fits the high end materials, fit and finishing but I wouldn't say its going to be comfortable or full of gadgets?

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The Evija only has relevance in that it points to an electric future for Lotus.  Beyond that, it as as meaningless as all the other million dollar plus cars.  What will be FAR more interesting is the next car that Lotus will supposedly be introducing in 2020, the last car based on the Evora platform before all new Lotus cars appear.  Of that car, we have heard very little.  I expect that car to have more cues as to the direction of the company in the near future.  

If you could not tell, I am sick and tired of these Uber expensive cars.  They will be purchased by the ultra rich and spend most of their lives sitting in garages because the depreciation hit would be too great to actually drive them

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I agree that a £2m car is a bit irrelevant to most of us, but actually disagree that they will inevitably have to sit in a display box or suffer huge depreciation or indeed that the uber rich would bother about it even if they did.  The middle east royals are well known for buying such things in bulk and then just leave them to rot once they loose interest - they're not bothered about resale value.   The McClaren F1(arguably the first hypercar) was driven as a daily by people like Rowan Atkinson and some used hard by people like Nick Mason, but their cars appreciated hugely since they bought them for less than £1m despite putting some miles on them.  IIRC the Atkinson one went for about £8m when he sold despite it being a well known rebuilt right off.  I do hope at least some of them get driven....

Loving Lionel and Eleanor......missing Charlie and Sonny

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Simple maths. 130 Evijas would be worth around 5000 Elises in terms of revenue. In terms of profit way more than that as the Elise doesn't make any profit at all currently!

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Actually Pitts’ response makes the most sense.  Halo cars typically are utilized to enhance the brand.  The problem for Lotus is that there are really no other cars currently that could benefit from this halo car effect.  Looked at from a revenue perspective, it makes sense (provided the car sells).

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Just because there are no cars currently to enhance doesn't mean the effect won't translate to future cars. However, Lotus needs to get some new cars out in the next 3 years. Not just Evoras with a little more HP and carbon fiber. They need some new stuff.

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Well we are supposed to get the new sport car out next year, the last car on one of current architecture, this thing was supposed to be unveiled this year in JMG's plan but the new management pushed it back a full year so it should be niggle free right of  the bat. If it is going to be VVA it should still feature some of the design language seen on Evija.  A Geely group propulsion system and a lot more tech in the cabin... Popham said it would  be unveiled late in the year but one never really knows with LOTUS .

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A lot of call online for something new, literally anything as long as it’s new. It’s presumably based on the view that newer automatically equals better which is not a view I share.

It seems to ignore the trends across the wider industry, far fewer resources have been directed towards drivers cars, let alone fantastic handling sports cars with interesting, characterful petrol powertrains.

Lotus are now dedicated on reaching out beyond the hardcore enthusiast market. That means more accessible, less hardcore (less exciting) cars, targets are greater ease of entry/egress and interior tech not finely judged spring rates, throttle response, obsessively honed steering systems and other things the wider market don’t care about.

If this is all people want when they ask for something new, this is all they’ll get.

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Pitts:

The market has spoken.  Raw cars such as the current lineup do not sell in sufficient numbers for Lotus to survive.  If you want the last great analogue cars Lotus is likely to produce, pick among the current line of cars.  The car scheduled for next year is likely to straddle the line between today’s cars and where Lotus intends to go next which appears to be electric and much more luxurious.

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The market is also saying forget sports cars altogether. The industry is rapidly moving away from drivers cars. Lotus, for me, were ideally placed to buck this trend and educate the market with smart communications and prove the value of lightweight engineering on the track, preferably via endurance racing which would help address the undeserved reputation for reliability.

The GT430 is the pinnacle for me, the most consistently enjoyable and impressive Lotus I’ve driven by some way although anyone could easily argue a case for the an Exige Cup 430 as the more exciting driving experience or 311-430 for being the most intense expression of the Lotus ethos. Purest current Lotus remains the Elise, probably the 220 Sprint. All cars I believe many here will regret not buying when they had the chance.

Let’s just say the targets are all hit and the main actual strides forward with the next car is ease of ingress/egress, daily useability and interior tech. Amazing styling is almost a given in Russell Carr’s current form. Regardless, would such a thing really be a better Lotus compared to what is currently on sale?

I’m not hearing about any targets to re-write the rules on driving dynamics, suspension design or driver engagement, no plans to re-focus the industry away from ever increasing power and weight, no plans to radically improve build quality (massive missed opportunity, needs to be at the forefront of all future plans, there should be quarterly announcements). No plans to lead, only follow whatever is currently popular. They talk about Lotus DNA but it’s just an empty sound bite, they don’t have the vision to see the opportunity that fundamental Lotus principles still offer. The success of the Alpine is staring them in the face.

 

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22 minutes ago, The Pits said:

The market is also saying forget sports cars altogether.

And yet, look at the new Vette.

Alcohol. Sex. Tobacco. Drugs. Chocolate.  Meh! NOTHING in this world is as addictive as an Evora +0. It's not for babies!    

The first guy to ride a bull for fun, was a true hero. The second man to follow him was truly nuts!   

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I can’t for long, it’s utterly hideous!

Alpine has heavily outsold the Cayman across Europe, 2533 units vs 1601 Caymans (down 40%). Time for Lotus to wake up!

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11 hours ago, The Pits said:

Alpine has heavily outsold the Cayman across Europe, 2533 units vs 1601 Caymans (down 40%). Time for Lotus to wake up!

I think a bit of patience is needed, the A110 was started from what I can find in 2014 and have the backing of Renault with their umpteen years of press panel expertise. The shear fact they apparently created the A110 in three years is amazing it it was that short. Most manufactures work on 5 years.

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1 hour ago, au-yt said:

I think a bit of patience is needed, the A110 was started from what I can find in 2014 and have the backing of Renault with their umpteen years of press panel expertise. The shear fact they apparently created the A110 in three years is amazing it it was that short. Most manufactures work on 5 years.

The alpine A110 was in gestation as early as 2013 if not before that, the car is the result of the work that they started with Caterham before the JV went tits up.

I could tell you that the first of next gen sport car is ready then... It started development almost 4 years ago now... Evora was developed in record time, Elise is still the yardstick for shortest leadtime I believe.  the new sport car was delayed mostly because it was going to be a "Toyota" car and now it's poised to be a "Geely" car. I believe it is about ready for its unveil, but they still needed to move a few Evora GT before showing it. I do think it will be yet another step forward in driver involvement and enjoyment,  I trust Carr design team and Kershaw dynamics team to get this right... Build quality better be right from the get go. It will be the second fully global car after Evora and it better be ready to retail globally from the off. Now management need to get its act together  when it comes to retail and marketing cause right now i'm still in disbelief as to  how very little they are doing. 

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Fair comment. However I still believe they need to get this car right and that includes marketing. I wouldn’t be surprised if it’s marketed in China first, it’s there biggest market.

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Uh no it isn't. It is a very big prospective market, that is true but sales in Japan, mainland Europe (atomized market) and the USA do still dwarf it for the time being. They only officially have the 5 dealers in China although i think the number is closer to 10 now and they are expanding quickly,  however from what I understand all these dealers are 4S centres and their layout is somewhat reminiscent of the Lotus dealership experience put forward in the DB era.

China is definitely going to be one of Lotus biggest markets if not the biggest once the e-SUV and e-sedan are here, but as long as we think in terms of sport cars the US, Europe and Japan will still be ahead, because purchasing one car is hard enough in China and Lotis are most often the second car. I'm still very curious to see how many cars they will shift in China but kinda of surprised that they do not sell the Elise and Exige there...

Also one of the few development  to the Chinese market is that Lotus will now use the Lotus moniker and roundel without the need to add NYO. It seems this situation has been resolved and  they did not need to make an announcement about it. I guess somebody's hand was nicely strong armed or somebody got a very nice payday from the powers that be.

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A couple of interesting titbits in there. I just hope that the all new platform remains relatively compact, particularly in terms of its width. So many people with the means to buy sports cars live in cities.. and it's just a faff to have something mega wide. I'm convinced that's a major reason the new astons are struggling. And also why the "everyday sports car" did so well for porsche. There's surely an opportunity in there with the new 911s getting becoming so .... er ... porky.

 

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Evija is unusually compact for its catagory, so I believe Russell Carr at least is on the same page. He'll be looking to preserve that key Lotus attribute going forward I'm sure.

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