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Elite article on USA-Autoweek

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Plus: any publicity is good?

Minus: they are not too enthusiastic about it

Autoweek article

 

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Well he's entitled to his opinion I guess, even if it's wrong :D

Maybe he would have been a bit kinder if he'd actually driven one...?

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Young journalist who probably hasn't ever seen one yet sat in one.  The article pictures are library ones off the net - one UK, one USA.  As I always say - Leave On Time Using Supercar.

 

Edited by Hawaiis0
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I think he is leading into 'where is the Lotus suv going to sit in the new car market?' rather than having a downer on the elite.

I can see his point that Lotus tried a new market sector when they launched the elite/ eclat and it didnt make them wads of cash, and is the lotus suv going to be a repeat performance?

Beacause he didnt talk to owners or even try an elite/eclat/excel he has missed the fact that Lotus created a very strong and long lasting brand loyalty from owners of these cars that has kept the company going through the hard times.

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