Situated in a newly refurbished facility in Fox Street, Ardleigh, next to their current Hyundai Colchester business and north-east of the town centre, the showroom will display the entire Lotus model range and will be staffed by a dedicated sales manager and two specialist technicians for service and aftersales.

Alongside the presentation of new cars in the showroom, the Colchester dealership will offer a comprehensive range of official parts and accessories. Outside is space for 30 specialist cars to be displayed from approved-used stock.

  • Full Lotus model range showcased in standalone facility
  • Dedicated sales staff to meet customer demand in the region
  • Investment in new franchise expands product offering into sports car segment
  • Lotus is the latest Geely Auto Group marque to join Endeavour’s portfolio
  • Endeavour Automotive, a leading dealer group operating 12 sites across the South East, has this week opened a new Lotus Cars showroom and service centre in Colchester.

Endeavour made the decision to invest in the Lotus Cars franchise to further expand its product portfolio in the region. Having experienced success with the Volvo brand in the South East and opening a new dealership for the revolutionary LEVC electric taxi in Chiswick earlier this year, the addition of another Geely Auto Group brand was a logical next step.

Endeavour Lotus Colchester is located approximately 45 miles south of Lotus Cars’ headquarters in Hethel, Norfolk. It is one of only three official Lotus dealers in East Anglia and is set to capitalise on the regional pride in the marque.

The new Lotus facility is adjacent to Endeavour’s existing Hyundai dealership in Colchester. It is anticipated that there could be beneficial cross-selling between the sites, as those in the market for high-quality family transport consider a world-renowned sports car as their weekend wheels – or vice versa!

We’re incredibly proud to be opening the new Lotus franchise in Colchester,” commented Adrian Wallington, Managing Director of Endeavour Automotive. “This iconic sports car business will be a welcome addition to the Endeavour customer offering and continues our successful relationship with the Geely Auto Group.

The quality and customer focus of the Geely brands reflects our own values, and our investment in new sectors demonstrates the confidence we have in the fantastic products already available and which are in future development. I was very impressed when I visited the Lotus factory myself just a few weeks ago, and with the recent news that Phil Popham has been appointed to lead the brand, I can say for certain that it’s a truly exciting time to be involved with Lotus.”

In just six years of operation, Endeavour Automotive has grown rapidly to earn a place in the UK’s top 100 dealer groups. Its continued success is in line with its strategic plan of developing a regional group with a balance of manufacturer representation, through both focused acquisitions as well as significant investments in new franchises.

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