Lotus continue to head away from traditional values such as affordability with their new and very upmarket magazine, ‘Lotus Magazine’. A real heavyweight in more ways that one coming in at 160 glossy, heavy leafed pages and £20 per issue for this triannual publication. Launched at the Paris Motor Show the magazine promises to give you an insight into the future world of Lotus and is not only a glossy brochure but is also a lifestyle magazine packed with features of interest to Lotus customers.

We assume that this replaces the official Lotus Club International magazine (and membership) however are waiting to hear from the factory about the future of Lotus’s own owners club. Please continue for the official press release from Hethel and we’ll publish a review once we get our hands on a copy.

Starts:

Every once in a while you pick up something to read and it surprises you, maybe, just maybe, when you get your hands on the new Lotus magazine, you might just have one of those rare moments. That’s the plan anyway.

Shakespeare gave Juliet the famous question: What’s in a name? That which we call a rose, by any other name would smell as sweet.

So, what is in the name Lotus? Arguably Lotus is a brand – but any marketing guru worth their salt will tell you that a brand is only in part about a name or a logo, equally important (if not more so) is the experience that becomes synonymous with the name.

And that’s what the Lotus magazine is all about – it’s not a car magazine (even if Esprit, Elite, Elan, Elise and Eterne feature prominently in issue 1), it’s the translation of the new Lotus experience onto paper. It isn’t a glorified sales pitch, it’s the gateway to the new Lotus world, it’s an insight into our game plan.

We’ve brought together some exceptional people from the magazine industry to bring you a work of reading glory spanning 160 gorgeous pages. Lotus is a lifestyle choice and in our magazine you’ll find a collection of intriguing articles highlighting the very best of British culture accompanied by fashion and sublime photography.

Lotus CEO Dany Bahar said: “The concept behind the magazine is to showcase the world of Lotus in a smart, stylish and tongue-in-cheek format. The magazine provides the perfect platform to communicate our new DNA – sexy, upbeat, unique, energetic and bursting at the seams with creativity and joie de vivre. I’m confident that, as with our new cars, the magazine can compete with the world’s best and do our special brand justice.”

Published three times a year, with a cover price of £20 (€25/$30), issue one of the magazine was launched at the Paris Motor Show and is available now via online subscription (http://www.lotuscars.com/en/lotus-magazine). In 2011 subscribers will be able to receive three issues delivered direct to their door for just £60 (€75/$90/$100 r.o.w).

Lotus rules apply. Come join us on our journey. Don’t be left behind.

End.

You can view a digital preview of the magazine by clicking here.

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