Andreas comes to Lotus from Ferrari where he held the position of Director of Business Development, a role that involved the reorganisation of the worldwide business model and dealer development. Prior to Ferrari, Andreas enjoyed roles at Aston Martin, Porsche and General Motors. Specialising in the management of sales, after-sales, the dealer network, marketing and PR activities for both brands and products, he brings to Lotus a wealth of skill and experience.
Dany Bahar remarked on Andreas’ appointment, “Lotus extends a very warm welcome to Andreas, we are very fortunate to benefit from his tremendous industry experience. Andreas’ instinctive understanding of where we look to take the Lotus brand is very much aligned with my vision, and having worked with him in the past, I know the teams under his leadership can look forward with optimism and confidence.“
Commenting on this new role at Lotus, Andreas said, “It took me just ten minutes to accept the offer from Dany Bahar for the role of Chief Commercial Officer at Lotus. It was an easy decision to make as I see Lotus as a brand with so much potential and I am delighted to join this iconic company at such an exciting time and look forward to instigating the new strategic plans and initiatives that will take the Lotus brand to the next level.