In the past, Lotus has had limited contact with pan-European fleet and leasing companies – somewhat unsurprisingly, due to there being little demand for two-seater sports cars on fleets!
All that is changing with the launch of the Eletre, the first SUV from Lotus and its first production EV. To mark the introduction of Eletre in Europe, a special event was staged near Paris for more than 100 VIP guests from key fleet operators.
It took place at the renowned UTAC Ceram test track at Mortefontaine in northern France. The goal was to introduce Lotus as a premium player in this sector of the market, explain the journey which Lotus is on and its transformation from a UK sports car company to a truly global performance business and brand.
Most importantly, it was about positioning Lotus and the Eletre as appealing to key operators and their customers. As well as the chance to get up close and personal with the Eletre SUV, guests had the opportunity to test drive the Emira sports car.
Niels de Gruijter, Executive Director, Lotus Cars Europe commented: “The event was a great success, and garnered unanimous positive feedback from new partners who are eager to work with us to expand their premium EV business.”
Deliveries of the all-new, all-electric Lotus Eletre SUV begin later this year, with thousands of customers around the world having already placed their deposits to secure a car. Three different versions are available – Eletre, Eletre S and Eletre R – with a choice of two powertrains.