LOTUS, a wholly-owned subsidiary of PROTON Holdings Berhad and member of DRB-HICOM today announced the official opening of the new LOTUS Flagship Showroom in Singapore, strategically located right in the heart of the city. In conjunction with the opening, LOTUS also unveiled the Exige S, Elise and Evora to the Singaporean public.
The 4,400 sq ft Showroom was officiated by the Chairman of Group LOTUS, YBhg Tan Sri Dato’ Sri Haji Mohd Khamil Jamil, who was accompanied by the Chairman of Richburg Motors Singapore, Mr Eric Wong. Also present at the event were His Excellency Mr Antony Phillipson, the British High Commissioner to Singapore and YBhg Dato’ Lukman Ibrahim, the Deputy Chief Executive Officer of PROTON.
LOTUS Singapore will operate in partnership with Richburg Motors, who also represent LOTUS in Hong Kong, allowing opportunity for a synergy between the two markets.
According to Tan Sri Haji Mohd Khamil, the launch of the Flagship Showroom in Singapore affirms the DRB-HICOM Group’s commitment to revive and strengthen the LOTUS brand, not just globally, but in particular in the ASEAN region. “I am confident that our partnership with Richburg Motors – who is already a well-established player in the Hong Kong market, will ensure the growth of LOTUS here in Singapore,” he said.
“Singapore is a highly challenging and fascinating market place with all kinds of luxury and sports cars, hence we must be competitive. The Lotus range, now completed by the Exige S and its Roadster variant, is perfect for sportscar enthusiasts and it is our hope that the people of Singapore will agree. What’s more, our links into Hong Kong and Singapore now mean we can work together to further strengthen the LOTUS brand and expand our operation in the region.”
Singapore is a key market for LOTUS as it is widely recognised as the hub of the ASEAN region. Since 1998, the iconic LOTUS brand had been carefully managed by long-term partners EuroSports who had provided customers in Singapore with the answers to all their LOTUS desires. It is with fond memories and with sincere thanks that LOTUS also announces the end of this partnership.
Eric Wong of Richburg Motors is equally delighted to work with LOTUS to help grow the brand in the region. “As a LOTUS dealer in Hong Kong for eight years, it is my great pleasure to be appointed as the dealer for LOTUS in Singapore. LOTUS is more than roads and tracks, it is an icon and driving one reflects the person you are. LOTUS is an athletic, sporting brand, it has heritage in competition, style, innovative and advanced engineering – it is something very special to be part of,” he explained.
“We are excited about LOTUS’ growth in Singapore, we have a strong commitment to the brand and to the market. We pride ourselves on service and quality and we take every opportunity to demonstrate the unique excitement of the world of LOTUS. We have set up a new service and pre-delivery centre to compliment our showroom, and look forward to welcoming customers of new and old Lotus cars whilst showcasing our exclusive service for this exclusive brand.”
The Flagship Showroom will be displaying the best from LOTUS: The award-winning Exige S embodies the Lotus philosophy of performance through lightweight and focussing on the ultimate dynamic drive experience, whilst the stunning Evora with IPS transmission delivers exotic looks and Lotus’ trademark handling in a refined package that makes it the perfect day-to-day sports car. But for some ‘fun on the side’ the Elise is the ideal second car, available with either a 1.6 or supercharged 1.8 litre engine, the Elise is a weekend joy ride or a track-day warrior; it is small, light and quick, delivering an agile and fun drive experience.
LOTUS and Richburg Motors also plan to build on the success of the operation in Hong Kong, using motorsport activities and driving events to promote the unique driving experience that the Lotus range offers and showing new customers why so many people around the world are proud to say ” I am Lotus!”
As a start, LOTUS and Richburg Motors also announced the launch of the LOTUS Cup ASIAN Race series by Tan Sri Haji Mohd Khamil.
Already present in the UK, Europe as well as the USA and Japan, the LOTUS Cup is a factory supported, single marque competition for Lotus owners who dream of exploiting the full potential of their rides at the world’s best racing grounds. The LOTUS Cup ASIAN Race Series will begin at the Macau Grand Prix in November.