In addition, car sales for the second quarter of the current financial year show a rise of 69% compared to 2013-14.
For the months of July, August and September 2014, Lotus sold 609 cars worldwide, a 69% increase over the same period last year and the best figure since 2007/08. This quarter contributed to the half year total of 1114 cars, compared to 746 cars in the first six months of the last financial year – a 49% increase – and the best half year car sales since 2008/09.
Jean-Marc Gales, Chief Executive Officer of Group Lotus plc said, “I am delighted with these first six months’ cars sales results. These results are a testament to the hard work of not just our sales teams around the world but also to our skilled workforce. I would also like to thank our dealers, suppliers and manufacturing partners for their continued support and look forward to maintaining and building this momentum for the future”.
Leading the sales is the Lotus Exige which accounts for around 39% sales and advanced orders, closely followed by the Lotus Elise and the Lotus Evora. Japan continues to be the leading market for Lotus sports car sales, followed closely by the UK, USA, Germany and France. The highest growth in sales was recorded in Japan, followed by Germany and France.
Jean-Marc Gales added, “We have just announced a proposal to restructure Lotus’ worldwide workforce in order to reshape the organisation and to reduce costs. This reshaping, combined with increasing sales of cars is vital to Lotus building a strong, sustainable future for the business.”
The next Lotus to enter the market in November 2014, the new Lotus Elise S Cup, is the most track-focused of the Lotus Elise range. The Elise S Cup combines the Lotus attributes of a pure driving experience, high performance, and light weight with high levels of aerodynamic downforce. This enables the latest Lotus sports car to lap the Lotus test track three seconds quicker than Elise S.