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Lotus reveal future of retail identity for dealerships

Lotus will in future embrace a 360-degree omni-channel approach as part of its new retail strategy, incorporating the whole spectrum of customer...

Lotus MD Matt Windle drives the Lotus Evija

The proverb ‘the proof of the pudding is in the eating’ dates back to the 14th century. The Lotus equivalent – and...

Lotus reveal name of new sports car – Lotus Emira

Lotus has today confirmed the name of its eagerly anticipated all-new sports car will be EMIRA. Emira means ‘commander’...

Lotus aid Jenson Buttons Radford to engineer new car based on Lotus tech

The first Radford car will be based on Lotus technology, following a partnership announced with the legendary British sports car manufacturer’s consultancy...

The power and the glory. Lotus 98T.

There was lightning in the air in 1986. Usain Bolt was born. Mike Tyson took just two rounds to become the youngest ever Heavyweight World...

[PICS] Lotus at the 2018 Goodwood Festival of Speed

Proudly celebrating 70 years of innovation and a pure driving experience that’s second to none, Lotus has marked the anniversary of its inception with...

The Ron Simons Interview

Nowadays everyone has heard of the Nurburgring. It’s pretty much compulsory for owners of fast cars to do a lap of the Nordschleife and...

Winning Weekend for Classic Team Lotus

Whilst Tennis and Cricket reached fantastic heights of excitement, Classic Team Lotus enjoyed its own ‘Wonder Weekend’ of sport, with success at...

Lotus Cars USA refresh ‘Parts Bundle Offers’ with new deals

The original parts bundle deals are now expired but Lotus Cars USA are pleased to extend a new phase of offers for...

Elise Cup 250 announced by Lotus

Punching well above its weight, the new Lotus Elise Cup 250 offers a scintillating blend of purity of purpose with performance at the apex...