Lotus has engaged with Atomic London in a consultancy lead role to help build brand efficacy worldwide. This is a broad ranging remit from the brand all the way to the showroom floor. The business is under new management and is keen for the brand to reach its full potential in its home market of the UK, in Europe, US, Japan and the emerging new world markets, specifically China.
Jean-Marc Gales, CEO of GROUP LOTUS PLC, “We are excited to have Atomic on board. Nick Fox and the team bring enormous experience to bear and will work with us to position our brand and our models, bringing them and the ‘Lotus experience’ to market in the most exciting , innovative and efficient manner. We have a very enthusiastic following across the world and a very competitive product. The task is to leverage that enthusiasm”
Nick Fox, Partner at Atomic, “This is a dream brief; Lotus is one of the most exciting (British) Sports car brands in the world. There is enormous energy and passion at the factory in Norfolk to take Lotus to the next step. Colin Chapman, the original founder once wrote “if you’re not winning you’re not trying”. We are thrilled to be a part of this winning team to help Lotus realise its full potential.”
We look forward to seeing what Atomic bring and their help in pushing the company forward during this exciting time.