Former Haymarket Worldwide Chief Executive Officer set to join Group Lotus in August.
Group Lotus is pleased to announce the appointment of motorsport industry expert Tony Schulp. Tony will join Group Lotus on August 1st and will be responsible for leading the growth of the promotion and commercialisation of all Lotus’ current and future motorsports activities.
Tony Schulp is no stranger to the motorsport world having held many senior roles with both Haymarket and more recently Prodrive Limited as Group Commercial Director. With a unique motorsport pedigree spanning many years, his field of expertise focuses on globalising brands and developing relationships, two of the many skills that lead to his new appointment as Group Commercial Director within Group Lotus.
Dany Bahar, Group Lotus CEO said: “We’re very much looking forward to welcoming Tony on board. I’ve been aware of his work for many years and I think he’s going to complement our existing motorsport team perfectly. Lotus was born on the race track and motorsport plays an essential role in our business plan, Tony will play a crucial part in maximising on our investment and uniting us with suitable partners going forward.”