Group Lotus has announced that it is undertaking a review of all marketing and promotional activity as part of a plan to re-focus the Norfolk-based car company.
The review will aim to ensure that the recent new investment from parent company DRB-HICOM is used in the most productive and cost-effective way to ensure the delivery of high quality and technically innovative products to the market place.
A company official when contacted said:
“Group Lotus has some of the most technically gifted and talented staff anywhere in the automotive industry and the company is determined that they will be given the opportunity to flourish.”
“Our parent company DRB-HICOM have invested new funds and it is my job to make sure that investment is used in a way that can drive the company forward. We are working on a number of new developments which require funding and that must be my priority. This company will only have a bright future if the innovation culture is encouraged,” he added.
As part of this review, Group Lotus has decided that Lotus will not attend this year’s Paris Motor Show.”