Last week saw a major milestone event in Group Lotus’ history as the first Lotus showroom in China was declared officially open for business. The formal opening ceremony at the showroom in Beijing was overseen by senior representatives of Group Lotus and Lotus China alongside Clive Chapman, the son of Lotus Founder Colin Chapman.
China-based sports car enthusiasts had their appetites for the Lotus brand whetted with the first public unveiling of the Evora GTE Road Car and the F1-inspired customer race car, the T125 before being introduced to the rest of the current Lotus line-up. The Beijing Showroom features six models, the Elise R, Elise SC, Evora, Evora IPS, Exige S 240 and the Exige S 260.
Speaking at the launch Li-Chen Zhang, President and CEO of Lotus China said: “This is the first showroom that the Lotus brand has set up in China since entering the Chinese market on June 15 and it’s a very proud day for all of us who believe so strongly in the brand. We truly believe that the Chinese market will completely embrace the Lotus philosophy of performance through lightweight and innovation through clever design – we sold around 300 units before we even opened the showroom so the initial interest and orders put forward indicate that our faith in the brand is well placed.”