The boards that have recently been covering number 52 Regent Street in the heart of London’s Piccadilly have been removed to unveil a new flagship store and Lotus takes pride of place to showcase its iconic brand in a new and accessible way.
LOTUS ORIGINALS arrives in the capital at a massively exciting time for the UK and everything British. As the nation is in full-patriotic-swing during the year of both the Olympics and the Queen’s Diamond Jubilee, it is the perfect time for Lotus to demonstrate how it’s legendary British brand, one steeped in heritage and international reverence, deserves its place in the buzzing 2012 summer calendar.
Situated in London’s Piccadilly, the Grade II listed 4,800 sq ft space, which was previously the ‘Café Royal’, will be host to a diverse collection of luxury apparel, luggage, gifts, toys, and limited edition collectables – this is a store for the fashion conscious and style orientated, not purely a shrine for Lotus fans. Nevertheless, those with a passion for F1 will be able to lose themselves in the emporium, whilst those that are more concerned with quality fashion will be delighted with the beautiful lines that are perhaps more affordable than the dream sportscar!
The development of the LOTUS ORIGINALS retail concept has been rapid. Since its launch in September 2010 the offering has gone from online sales only via www.lotusoriginals.com to small shops in Monaco and China carrying small lines of key pieces to now a flagship store in the heart of London!
The London store is the next step in a fully integrated, international approach for non-car Lotus products. The concept of the store embodies style and heritage in a ‘Best of British’ way that provides enthusiasts and fashionistas with a new Lotus experience.