Proton -the owner of Lotus Cars- and Genii Capital -the owner of Lotus Renault GP- are pleased to announce a new strategic synergy. Both parties have agreed to collaborate in order to actively support Proton’s international expansion.
This announcement is the result of a project led by Genii Business Exchange, the business platform created by Genii Capital in order to transform the global exposure derived from the Formula 1 World Championship into unique opportunities.
From now on, Genii Capital will help develop markets in Central Europe as well as in Brazil and Russia. In Europe, Proton will explore collaboration opportunities with Genii Capital. The aim is to establish a new innovative concept of car sharing, using Proton’s range of vehicules.
Dato’ Sri Syed Zainal Abidin Syed Mohamed Tahir, Group Proton Managing Director: “Proton has come long way since its birth, 25 years ago. We are now in the process of evolving into an international car manufacturer, touching people’s life around the world. When it comes to thinking about this expansion, Proton must rely on efficient structures. We also need to work with people we can trust. With Genii Capital, we think we have found a perfect partner and we are looking forward to developing an ambitious plan for the mid-term. The Malaysia Grand Prix is the ideal place to make such an announcement, as the two cars from Lotus Renault GP already represent a very successful sporting and commercial partnership.”
Gérard Lopez, Genii Capital: “We are very proud to be chosen as one of Proton’s strategic partners. We already see the benefits of our association through Lotus Cars in Formula 1, and this is just the beginning. Over the next few months, we will be defining a very innovative commercial strategy, which will prove beneficial for all parties involved. A lutually beneficial associatioj is the basis of every single agreement we are entering into and today’s announcement is just another illustration of our philosophy.”
What is Genii Business Exchange?
With market leaders, opinion leaders, high network individuals, political leaders, key global corporate finance players and global players in the Formula 1 World Championship, Genii Business Exchange identifies the needs of its partners by initiating positive dialogue with the appropriate counterparties. This leads to win-win commercial, financial or industrial relationships.
Genii Business Exchange acts as a portal for:
- Strategic partnership development
- Business development
- Financial structuring and fund raising
The Genii Business Exchange team hosts meetings both on and off-track with clearly defined partners and prospects. Flexible and reactive, the team strives to identify, quantify and close business opportunities efficiently. Genii Business Exchange´s mission is to cultivate one of the best and most dynamic business environments possible.