Paris 2010 was the biggest show stand in Lotus’ history. More cars were launched, more VIP’s invited, more champagne bottles popped, Louvre’s hired and canapés quaffed that at any time. The upshot was that Lotus stole the show and took the motor industry by storm with an precedented display of future hardware and a revolutionary change in the way the company is to position itself in the marketplace.
The Lotus Forums have secured exclusive footage from behind the scenes at the show, the build up of both the cars and stands and interviews with the senior management and board of directors.
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