Not a surprise to many, the magazine which was introduced under previous CEO Dany Bahar has been suspended after just 5 issues. Priced at £20 per edition, Lotus magazine was part of the companies efforts to raise their profile and market positioning with a very high-end, large format publication mixing lifestyle and motoring articles along with pieces on the history of the marque and its road and race cars.
With an editorial team based in New York headed by Editor-In-Chief Christian Kaemmerling and published by Swiss firm Contrix the content of the magazine often caused controversy among Lotus enthusiasts with its frequent adult themed images and more so because of its hefty price tag. Despite this, the articles were always very well written and photography often stunning leading to the magazine being nominated for ‘Magazine of the Year‘ in The Society of Publication Designers 2012 annual awards. Such high quality writers and photographers will cost dearly and this was not covered by a small subscriber base and very few adverts appearing to date which we assume has led the decision to cease its publication in its current format.
We understand that Lotus will be communicating with all subscribers directly and will be offering a refund for issue 6 for those who have already paid. Will the factory produce another magazine for owners and enthusiasts, should they? Let us know your thoughts in the comments or on our forum topic.