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Sharp eyed Lotus salesperson Aimee Mitchell from Lotus Silverstone spotted the Evora ‘Bespoke’ in Swizz Beats latest music video. The song ‘International Party’ features Mr Beats, his wife Alicia Keys and the Evora which was designed by Lotus in conjunction with high end car modifiers Mansory and shown at the Geneva Motor Show earlier this year. The  ‘Bespoke’ concept is, according to Lotus Director of Design Donato Coco

“The customised Evora showcases the future potential of Lotus product individualisation. We want to test the water first before committing to a full tailoring strategy, feedback here is a really important part of the process. Working with Mansory has been a good experience and we’re pleased with the results, but our opinion isn’t necessarily what sells cars, let’s see what the public think.”

We’re not sure Donato intended to see the car featured in this way but it’s more great PR for the car which has been seen on many TV shows so far. Who knows, perhaps Bond has seen one and it’s whet his appetite for some new wheels when the next gen Esprit hits the roads – “Look what Q has brought us, isn’t it nice?”

httpv://www.youtube.com/watch?v=cqhnLMrcb6I

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